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Test #259 on Thomasnet.com by Julian GaviriaJulian Gaviria Sep 12, 2019 Desktop Mobile Signup X.X% Signups

Julian Tested Pattern #110: Optional Field Labels On Thomasnet.com

Pattern #110: Optional Field Labels - Variant A
Pattern #110: Optional Field Labels - Variant B
Total Sample: 5,890 • Statistical Power at 15% MDE: 99.3%

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Test #257 on Thomasnet.com by Julian GaviriaJulian Gaviria Sep 09, 2019 Desktop Mobile Signup X.X% Signups

Julian Tested Pattern #109: Required Field Labels On Thomasnet.com

Pattern #109: Required Field Labels - Variant A
Pattern #109: Required Field Labels - Variant B

In this followup experiment, field labels without and with a marked asterisk were tested.
Total Sample: 5,739 • Statistical Power at 15% MDE: 99.2%

Test #256 by Alex JamesAlex James Aug 23, 2019 Desktop Mobile Signup X.X% Signups

Alex Tested Pattern #109: Required Field Labels

Pattern #109: Required Field Labels - Variant A
Pattern #109: Required Field Labels - Variant B

The original had no fields marked as required. The variant had all fields marked as required with an asterisk (and a reference note).
Total Sample: 116,470 • Statistical Power at 15% MDE: 99.9%

Test #255 on Thomasnet.com by Julian GaviriaJulian Gaviria Aug 22, 2019 Desktop Mobile Signup X.X% Signups

Julian Tested Pattern #109: Required Field Labels On Thomasnet.com

Pattern #109: Required Field Labels - Variant A
Pattern #109: Required Field Labels - Variant B

In this experiment, field labels without and with a marked asterisk were tested.
Total Sample: 5,977 • Statistical Power at 15% MDE: 94.7%

Test #40 on Adoramapix.com by Herman KleinHerman Klein Aug 13, 2019 Desktop Product X.X% Sales

Herman Tested Pattern #85: Benefit Button On Adoramapix.com

Pattern #85: Benefit Button - Variant A
Pattern #85: Benefit Button - Variant B

In this experiment only the button label changed. The control had a more immediate (next step-oriented) button label of "Upload Your Photos Now". The variation tried a more benefit-oriented button of "Order Now" (hinting at paying and obtaining the product).
Total Sample: 13,454 • Statistical Power at 15% MDE: 99.9%

Test #252 on Thomasnet.com by Julian GaviriaJulian Gaviria Jul 30, 2019 Desktop Mobile Content X.X% Engagement

Julian Tested Pattern #107: Contrast Links & Buttons On Thomasnet.com

Pattern #107: Contrast Links & Buttons - Variant A
Pattern #107: Contrast Links & Buttons - Variant B

In this experiment a light blue bold link was tested against a darker blue bold link. 
Total Sample: 142,102 • Statistical Power at 15% MDE: 99.9%

Test #250 on Volders.de by Alexander KriegerAlexander Krieger Jul 25, 2019 Desktop Mobile Signup X.X% Signups

Alexander Tested Pattern #106: Back Buttons On Volders.de

Pattern #106: Back Buttons - Variant A
Pattern #106: Back Buttons - Variant B

In this experiment, a version without a back button was tested against a one where it was positioned in the upper left corner. This test occured on a second step of a contract cancellation service.
Total Sample: 16,894 • Statistical Power at 15% MDE: 99.9%

Test #248 on Volders.de by Alexander KriegerAlexander Krieger Jul 16, 2019 Desktop Signup X.X% Sales

Alexander Tested Pattern #20: Canned Response On Volders.de

Pattern #20: Canned Response - Variant A
Pattern #20: Canned Response - Variant B

In this experiment, an editable contract cancellation letter was tested against a non-editable one. The editable letter first appeared in a text state, which required a click on a link in order for it to be transformed into an editable textarea field.
Total Sample: 13,878 • Statistical Power at 15% MDE: 91.7%

Test #39 on Over-blog.com by Tael PinaultTael Pinault Jul 02, 2019 Desktop Signup X.X% Signups

Tael Tested Pattern #83: Progressive Fields On Over-blog.com

Pattern #83: Progressive Fields - Variant A
Pattern #83: Progressive Fields - Variant B

This test explored a progressive disclosure interaction in variation B. When a user started typing text into the first field, two more fields expanded into view.
Total Sample: 10,464 • Statistical Power at 15% MDE: 99.8%

Test #246 on Thomasnet.com by Julian GaviriaJulian Gaviria Jun 12, 2019 Desktop Mobile Home & Landing X.X% Progression

Julian Tested Pattern #88: Action Button On Thomasnet.com

Pattern #88: Action Button - Variant A
Pattern #88: Action Button - Variant B

In this experiment, the navigation label was changed from "Network" to "Find Suppliers". The idea was to make use of an action label with a clearer benefit.
Total Sample: 956,112 • Statistical Power at 15% MDE: 99.9%

Test #245 on Kenhub.com by Niels HapkeNiels Hapke Jun 11, 2019 Desktop Signup X.X% Signups

Niels Tested Pattern #19: Benefit Testimonials On Kenhub.com

Pattern #19: Benefit Testimonials - Variant A
Pattern #19: Benefit Testimonials - Variant B

In this experiment a more elaborate and authentic testimonial was used instead of three more generic ones from social media sites.
Total Sample: 130,872 • Statistical Power at 15% MDE: 99.9%

Test #243 on Goodui.org by Jakub LinowskiJakub Linowski Jun 05, 2019 Desktop Mobile Home & Landing X.X% Progression

Jakub Tested Pattern #77: Filled Or Ghost Buttons On Goodui.org

Pattern #77: Filled Or Ghost Buttons - Variant A
Pattern #77: Filled Or Ghost Buttons - Variant B

In this experiment, full red background buttons were changed to ghost buttons (red outline and transparent fill)
Total Sample: 25,046 • Statistical Power at 15% MDE: 94.4%

Test #242 by Alex JamesAlex James May 27, 2019 Desktop Mobile Signup X.X% Signups

Alex Tested Pattern #7: Social Counts

Pattern #7: Social Counts - Variant A
Pattern #7: Social Counts - Variant B
Total Sample: 79,012 • Statistical Power at 15% MDE: 99.9%

Test #241 on Kenhub.com by Niels HapkeNiels Hapke May 24, 2019 Desktop Mobile Signup X.X% Signups

Niels Tested Pattern #105: Lead Magnets On Kenhub.com

Pattern #105: Lead Magnets - Variant A
Pattern #105: Lead Magnets - Variant B

In this experiment, a free study guide ebook was promoted on a registration page.
Total Sample: 63,631 • Statistical Power at 15% MDE: 99.9%

Test #240 on Thomasnet.com by Julian GaviriaJulian Gaviria May 16, 2019 Desktop Listing X.X% Engagement

Julian Tested Pattern #13: Centered Forms & Buttons On Thomasnet.com

Pattern #13: Centered Forms & Buttons - Variant A
Pattern #13: Centered Forms & Buttons - Variant B

In this experiment, two different positions of the View Catalog button were compared. In version A the button was smaller and on the right. In version B the button was wider and more central. (The actual test was inverted before publishing to match the A-B of the pattern.)
Total Sample: 207,844 • Statistical Power at 15% MDE: 99.1%

Test #236 by Alex JamesAlex James Apr 04, 2019 Desktop Signup X.X% Signups

Alex Tested Pattern #9: Multiple Steps

Pattern #9: Multiple Steps - Variant A
Pattern #9: Multiple Steps - Variant B

In this experiment a single screen signup process was broken into 2 separate steps: account creation & details.
Total Sample: 282,316 • Statistical Power at 15% MDE: 99.9%

Test #235 on Thomasnet.com by Julian GaviriaJulian Gaviria Apr 02, 2019 Desktop Mobile Home & Landing X.X% Leads

Julian Tested Pattern #102: Expanded Or Condensed Layout On Thomasnet.com

Pattern #102: Expanded Or Condensed Layout - Variant A
Pattern #102: Expanded Or Condensed Layout - Variant B

In this experiment, the layout was condensed from a taller to a shorter one.
Total Sample: 11,567 • Statistical Power at 15% MDE: 84.8%

Test #233 on Annonce.cz by Ondřej IlinčevOndřej Ilinčev Apr 01, 2019 Desktop Signup X.X% Sales

Ondřej Tested Pattern #100: Postponed Registration On Annonce.cz

Pattern #100: Postponed Registration - Variant A
Pattern #100: Postponed Registration - Variant B

In this experiment, the old flow had a login / register / guest checkout as a second step. The variant B flow removed this step and treated everyone as a guest (and later offered to login / register). In the B version guests had a voluntary registration on the thank you page and in a confirmation email. 

 
Total Sample: 12,146 • Statistical Power at 15% MDE: 99.9%

Test #234 by Alex JamesAlex James Apr 01, 2019 Desktop Listing X.X% Leads

Alex Tested Pattern #101: Search Keyword Highlighting

Pattern #101: Search Keyword Highlighting - Variant A
Pattern #101: Search Keyword Highlighting - Variant B

In this experiment, a different style for keyword highlighting was used.
Total Sample: 738,295 • Statistical Power at 15% MDE: 99.9%

Test #232 on Yoast.com by Sjardo JanssenSjardo Janssen Mar 15, 2019 Desktop Mobile Checkout X.X% Sales

Sjardo Tested Pattern #6: Customer Star Ratings On Yoast.com

Pattern #6: Customer Star Ratings - Variant A
Pattern #6: Customer Star Ratings - Variant B

In this experiment, the Yoast team replaced one of the bulleted reassurances on their checkout page ("4.9 out of 5 stars" vs "24/7 Free support"). Raising the question - is free support or high reviews valued more? - Thanks Sjardo & Meike for sharing!
Total Sample: 20,661 • Statistical Power at 15% MDE: 98.9%