All Latest 650 A/B Tests

In this retest experiment, delivery copy was added under each product tile, letting shoppers know they could send an email gift message today. The idea was to reassure last-minute gift buyers that the recipient would hear about their gift right away, even before the physical delivery arrives. Impact on checkout visits and sales was measured.

This was a retest with an additional checkmark style for additional contrast and visibility. 

In this experiment, delivery copy was added under each product tile, letting shoppers know they could send an email gift message today. The idea was to reassure last-minute gift buyers that the recipient would hear about their gift right away, even before the physical delivery arrives. Impact on checkout visits and sales was measured.

In this mobile experiment, the A version contained two sticky/floating elements: the top navigation with a logo, and the bottom CTA. The variation only floated the bottom CTA, while the top logo var was using a default "static" position (disappearing on scroll like all other elements).

Impact on leads started and compelted was measured.

In this experiment, the height of a sticky call to action was decreased on mobile devices. To accomplish this change, a text phone number was also turned into an icon and its position was shifted. For extra context, the landing page also displayed numerous tiles, each with their own and repeated calls to action. Impact on leads was measured.     

In this experiment, returning homepage users were shown their recently viewed items in a carousel (in the upper part of the homepage). Users who viewed at least 1 product were triggered into the experiment. Impact on adds to cart and sales was measured.

In this experiment, more popular search categories (pills) were shown on the homepage based on analyzed search volume. Impact on searches and email subscriptions were measured.

In this experiment, the homepage interaction, headline, and images were changed. In the control, users saw a single “Shop Now” button leading directly to products. In the variation, users first chose between “Reset” or “Lose Weight,” then selected a duration in days before being shown products. The impact on sales was measured.

In this experiment, returning users to a homepage would be shown recently viewed items. Impact on adds to cart and sales was measured. The experiment was triggered to returning users.

In this experiment, a series of brand logos with links to product listing pages were added - enabling another layer of search. Impact on products purchased was measured.

In this experiment, 4 selling points were added at the top of the homepage. Clicking on them would launch a modal with more details.

In this experiment, three popular juice products were shown higher on the variation (instead of lower in the control). Impact on sales was measured.

In this experiment, the variation added popular categories with links at the top of the homepage. This was done for all sets of user segments: new and returning. Impact on transactions was measured.

In this experiment, popular products were shown at the top of the homepage. Impact to sale was measured.

In this experiment, recently purchased products were appended at the top of the homepage. The test ran for loggedin users only. Impact on add-to-cart, sales and revenue was measured.

In this experiment, very short form testimonials (with a reference to over 3 million customers) were replaced with 3 more elaborate ones. These elaborate or benefit testimonials contained: highlighted statements, star reviews, emphasized location, tag summaries and photos of the purchased product. The control also contained a 3 testimonial carousel interaction.

This test appeared at the bottom of a longer homepage with additional product listings above.

In this experiment, three testimonials were appended at the bottom of landing pages of a contract cancelation service (paid). These testimonials were also shown throughout the complete signup funnel (4 more steps). Impact on progression (step 2) and final completed purchases were measured.

In this experiment, four TrustPilot reviews were appended at the bottom of landing pages of a contract cancelation service (paid). These reviews were also shown throughout the complete signup funnel (4 more steps). Impact on progression (step 2) and final completed purchases were measured.

In this experiment, the presence of a discount modal (bigger discount for larger purchases) was tested on home and product pages. The trigger happend after a scroll down, a few second pause, and a mouse scroll up interaction. Impact on sales was measured.

In this experiment, popular categories were added at the bottom of a long ecommerce homepage. Impact on total sales was measured.

In this experiment, popular search terms were added at the bottom of a long e-commerce homepage. Hence, the variation showed additional search triggers that lead to results pages. (Translated from Russian using Google Translate)