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Test #330 on Backstage.com by Stanley ZuoStanley Zuo Dec 29, 2020 Desktop Content X.X% Signups

Stanley Tested Pattern #116: Links Or Buttons On Backstage.com

Pattern #116: Links Or Buttons - Variant A
Pattern #116: Links Or Buttons - Variant B

In this simple experiment on a content page, links were turned into more prominent buttons. The experiment measured clicks and signups.

Total Sample: 98,697 • Statistical Power at 15% MDE: 99.9%

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Test #295 on Thomasnet.com by Julian GaviriaJulian Gaviria Apr 29, 2020 Desktop Mobile Content X.X% Engagement

Julian Tested Pattern #25: Nagging Results On Thomasnet.com

Pattern #25: Nagging Results - Variant A
Pattern #25: Nagging Results - Variant B

In this experiment, blog article pages were hidden behind a registration wall - requing a signup to access. The registration wall would appear after the first paragraph using gradual opacity to cover the rest of the article. We have published the effects of this change on registrations (signups) and on engagement (users viewing other more important company detail pages).

Total Sample: 131,642 • Statistical Power at 15% MDE: 97.5%

Test #252 on Thomasnet.com by Julian GaviriaJulian Gaviria Jul 30, 2019 Desktop Mobile Content X.X% Engagement

Julian Tested Pattern #107: Contrast Links & Buttons On Thomasnet.com

Pattern #107: Contrast Links & Buttons - Variant A
Pattern #107: Contrast Links & Buttons - Variant B

In this experiment a light blue bold link was tested against a darker blue bold link. 

Total Sample: 142,102 • Statistical Power at 15% MDE: 99.9%