This experiment added the simple verb ("play") before the "factory video" label to encourage more video plays. Impact on progression / clicks was measured.

In this experiment, an extra step was prepended at the beginning of a multiple step signup modal flow. The signup modal would appear on listing pages after requests to contact a listed company. The idea was to prime users with benefits of signing up in order to increase their motivation to do so. The experiment measured the impact on the initial progression (to the step with the email form).

In this experiment variation, the saved suppliers feature was surfaced in the global navigation.It was already possible to save supplier companies from listing and specific company pages. This experiment aimed to increase the saving functions visibility and possibly increase more leads. 

In this experiment, blog article pages were hidden behind a registration wall - requing a signup to access. The registration wall would appear after the first paragraph using gradual opacity to cover the rest of the article. We have published the effects of this change on registrations (signups) and on engagement (users viewing other more important company detail pages).

In this experiment, structured data tags were displayed on a listing page to help potential buyers make better decisions. The additional information about the listed companies included: annual revenue, employee count, and year of establishment.

In this experiment, a contact button was added to a listing / search results page to make it faster to contact a company. This same button was also visible on the company detail page.

In this experiment, the variation exposed 6 of the options from the pulldown menu as tabs.

In this experiment, the B version condensed the company listings. This was done by showing less of the description and introducing a "more" and "less" dynamic links that would expand and collapse the description.

In this variation an optional field label was added.

In this followup experiment, field labels without and with a marked asterisk were tested.

In this experiment, field labels without and with a marked asterisk were tested.

In this experiment a light blue bold link was tested against a darker blue bold link. 

In this experiment, the same message (with a link) for signing up to a newsletter was shown in two distinct ways. The control (A) showed the signup message as inline one that preceded the content of the article at the very top. The variant showed the same signup message as a scroll-delayed sticky interaction at the bottom of the screen. The background color of the B variant was also inverted to match the style of the footer.

In this experiment, the navigation label was changed from "Network" to "Find Suppliers". The idea was to make use of an action label with a clearer benefit.

In this experiment, two different positions of the View Catalog button were compared. In version A the button was smaller and on the right. In version B the button was wider and more central. (The actual test was inverted before publishing to match the A-B of the pattern.)

In this experiment, the layout was condensed from a taller to a shorter one.

In this variation, a number of social proof references were added to a signup modal.

In this variation, the button labels were changed from "Profile" to "View Supplier".