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Test #230 on Goodui.org by Jakub LinowskiJakub Linowski Mar 09, 2019 Desktop Mobile Listing X.X% Engagement

Jakub Tested Pattern #56: Hover Button On Goodui.org

Pattern #56: Hover Button - Variant A
Pattern #56: Hover Button - Variant B

In this test we tested onhover buttons (variant) versus more traditional always exposed and visible ones.
Total Sample: 30,699 • Statistical Power at 15% MDE: 99.9%

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Test #227 on Volders.de by Alexander KriegerAlexander Krieger Mar 04, 2019 Desktop Signup X.X% Leads

Alexander Tested Pattern #99: Progress Bar On Volders.de

Pattern #99: Progress Bar - Variant A
Pattern #99: Progress Bar - Variant B

In this experiment, a simple progress bar was added to a 2nd step of contract cancellation funnel. The progress bar used separate styles to show which steps were completed, what the current step was, as well as the future step.

Translation of the 3 steps from German are as follows:

  1. Fill out the termination
  2. Send termination
  3. Proof of termination
Total Sample: 11,418 • Statistical Power at 15% MDE: 91.8%

Test #225 by Devesh KhanalDevesh Khanal Feb 17, 2019 Desktop Product X.X% Sales

Devesh Tested Pattern #41: Sticky Call To Action

Pattern #41: Sticky Call To Action - Variant A
Pattern #41: Sticky Call To Action - Variant B
Total Sample: 53,908 • Statistical Power at 15% MDE: 99.7%

Test #224 by Alex JamesAlex James Feb 11, 2019 Desktop Home & Landing X.X% Progression

Alex Tested Pattern #3: Fewer Form Fields

Pattern #3: Fewer Form Fields - Variant A
Pattern #3: Fewer Form Fields - Variant B

This experiment reduced the search form by removing the distance field.
Total Sample: 97,074 • Statistical Power at 15% MDE: 99.9%

Test #222 on Thomasnet.com by Julian GaviriaJulian Gaviria Feb 01, 2019 Desktop Listing X.X% Leads

Julian Tested Pattern #7: Social Counts On Thomasnet.com

Pattern #7: Social Counts - Variant A
Pattern #7: Social Counts - Variant B

In this variation, a number of social proof references were added to a signup modal.
Total Sample: 34,676 • Statistical Power at 15% MDE: 99.9%

Test #220 by Alex JamesAlex James Jan 18, 2019 Desktop Listing X.X% Leads

Alex Tested Pattern #34: Open In A New Tab

Pattern #34: Open In A New Tab - Variant A
Pattern #34: Open In A New Tab - Variant B

This experiment measured the effect of opening new listing (job applications) in a new tab, against opening them in the same window. The experiment A-B was inversed to match the pattern (in reality, the original already opened the tabs in a new window).
Total Sample: 55,703 • Statistical Power at 15% MDE: 99.9%

Test #215 on Vivareal.com.br by Vinicius Barros PeixotoVinicius Barros Peixoto Dec 21, 2018 Mobile Listing X.X% Leads

Vinicius Tested Pattern #92: Already Viewed Label On Vivareal.com.br

Pattern #92: Already Viewed Label - Variant A
Pattern #92: Already Viewed Label - Variant B

The idea of this test was to add a "Viewed" label on a listing page to indicate listings which have already been viewed by users.
Total Sample: 2,452,026 • Statistical Power at 15% MDE: 99.9%

Test #209 on Vivareal.com.br by Vinicius Barros PeixotoVinicius Barros Peixoto Nov 12, 2018 Mobile Listing X.X% Leads

Vinicius Tested Pattern #34: Open In A New Tab On Vivareal.com.br

Pattern #34: Open In A New Tab - Variant A
Pattern #34: Open In A New Tab - Variant B

The idea of this experiment was taking advantage of mobile browser behavior. When a link is open in a new tab on mobile browsers, and users hit the back button, the tab closes and users get back exactly where they were before without any new result page load.
Total Sample: 778,955 • Statistical Power at 15% MDE: 99.9%

Test #49 on Menufy.com by Aleksandr ElesevAleksandr Elesev Oct 26, 2018 Desktop Mobile Checkout X.X% Sales

Aleksandr Tested Pattern #46: Pay Later On Menufy.com

Pattern #46: Pay Later - Variant A
Pattern #46: Pay Later - Variant B
Total Sample: 21,184 • Statistical Power at 15% MDE: 99.9%

Test #206 on Yummly.com by Kimberly CheungKimberly Cheung Oct 25, 2018 Desktop Mobile Signup X.X% Signups

Kimberly Tested Pattern #40: Blurred Product Background On Yummly.com

Pattern #40: Blurred Product Background - Variant A
Pattern #40: Blurred Product Background - Variant B

This test ran on the first step of a multiple signup funnel and only changed the background to a blurred image.
Total Sample: 138,106 • Statistical Power at 15% MDE: 99.9%

Test #202 on Kenhub.com by Niels HapkeNiels Hapke Oct 01, 2018 Desktop Mobile Checkout X.X% Sales

Niels Tested Pattern #13: Centered Forms & Buttons On Kenhub.com

Pattern #13: Centered Forms & Buttons - Variant A
Pattern #13: Centered Forms & Buttons - Variant B

In this experiment, the form layout was adjusted by shifting the side benefits further down below the form.
Total Sample: 2,884 • Statistical Power at 15% MDE: 99.9%

Test #9 by Rick DawsonRick Dawson Sep 28, 2018 Desktop Mobile Home & Landing X.X% Leads

Rick Tested Pattern #83: Progressive Fields

Pattern #83: Progressive Fields - Variant A
Pattern #83: Progressive Fields - Variant B
Total Sample: 27,947 • Statistical Power at 15% MDE: 87.7%

Test #201 by Ben LabayBen Labay Sep 19, 2018 Desktop Mobile Thank You X.X% Sales

Ben Tested Pattern #7: Social Counts

Pattern #7: Social Counts - Variant A
Pattern #7: Social Counts - Variant B

In this test the upsell modal had an added text box with number of people that day who took the offer. The test hypothesis was that social proof will add motivation to take an action and the offer.
Total Sample: 59,003 • Statistical Power at 15% MDE: 99.9%

Test #197 on Reverb.com by Nicholas EvansNicholas Evans Sep 04, 2018 Desktop Product X.X% Sales

Nicholas Tested Pattern #4: Testimonials On Reverb.com

Pattern #4: Testimonials - Variant A
Pattern #4: Testimonials - Variant B

In the variation, customer reviews were exposed from a less visible tab view.
Total Sample: 223,110 • Statistical Power at 15% MDE: 99.9%

Test #198 on Bomgar.com by Lee ElkinsLee Elkins Sep 03, 2018 Desktop Signup X.X% Signups

Lee Tested Pattern #40: Blurred Product Background On Bomgar.com

Pattern #40: Blurred Product Background - Variant A
Pattern #40: Blurred Product Background - Variant B
Total Sample: 1,893 • Statistical Power at 15% MDE: 94%

Test #196 on Vivareal.com.br by Vinicius Barros PeixotoVinicius Barros Peixoto Aug 14, 2018 Mobile Listing X.X% Leads

Vinicius Tested Pattern #80: Persistent Filters On Vivareal.com.br

Pattern #80: Persistent Filters - Variant A
Pattern #80: Persistent Filters - Variant B

The experiment goal was automatically applying filters the users have already done in our result page, during their navigation to the site. The variation always applied the filters in the same session and asked users on new sessions.
Total Sample: 441,738 • Statistical Power at 15% MDE: 99.9%

Test #195 on Yummly.com by Kimberly CheungKimberly Cheung Aug 13, 2018 Desktop Mobile Listing X.X% Signups

Kimberly Tested Pattern #78: Tags, Badges And Structured Information On Yummly.com

Pattern #78: Tags, Badges And Structured Information - Variant A
Pattern #78: Tags, Badges And Structured Information - Variant B
Total Sample: 371,274 • Statistical Power at 15% MDE: 99.9%

Test #193 on Yummly.com by Marcos CiarrocchiMarcos Ciarrocchi Aug 07, 2018 Desktop Mobile Signup X.X% Signups

Marcos Tested Pattern #91: Forced Action On Yummly.com

Pattern #91: Forced Action - Variant A
Pattern #91: Forced Action - Variant B

In this experiment, the presence of an additional "skip all" text link was tested on a multiple step signup flow. The skip all link allowed users to bypass personalization questions and go straight to their app dashboard. The control (A) shows its presence, and in variant B we can see it was removed.
Total Sample: 1,335,347 • Statistical Power at 15% MDE: 99.9%

Test #190 on Diamondcandles.com by Peep LajaPeep Laja Jul 26, 2018 Mobile Global X.X% Sales

Peep Tested Pattern #2: Icon Labels On Diamondcandles.com

Pattern #2: Icon Labels - Variant A
Pattern #2: Icon Labels - Variant B

This test has explored numerous hamburger menu variations and has been covered in detail over at https://conversionxl.com/blog/testing-hamburger-icon-revenue/ - Thanks Peep Laja for sharing. Here we reported on a consistent increase in both menu clicks and sales.
Total Sample: 95,776 • Statistical Power at 15% MDE: 99.9%

Test #191 on Diamondcandles.com by Peep LajaPeep Laja Jul 26, 2018 Mobile Global X.X% Sales

Peep Tested Pattern #2: Icon Labels On Diamondcandles.com

Pattern #2: Icon Labels - Variant A
Pattern #2: Icon Labels - Variant B
Total Sample: 96,195 • Statistical Power at 15% MDE: 99.9%