5 Tests By Kimberly Cheung

  Product Manager at Yummly   Twitter

Tests

Test #218 on Yummly.com by Kimberly CheungKimberly Cheung Jan 14, 2019 Desktop Mobile X.X% Signups

Kimberly Tested Pattern #94: Visible Search On Yummly.com

- Variant A
- Variant B

Hypothesis: Anonymous users can't use global search while on the home promo page. We believe that if we show a global search bar to anonymous users, it presents a higher converting funnel (guided search) and will increase our sign-up rates significantly.

Control (A): Logged out users don't see global search bar.

Variant (B): Logged out users see global search bar. After searching for a keyword, the signup funnel starts with a more personalized reason to continue the signup process.
Total Sample: 20,122 • Statistical Power at 5% MDE: 13.8%

Test #206 on Yummly.com by Kimberly CheungKimberly Cheung Oct 25, 2018 Desktop Mobile X.X% Signups

Kimberly Tested Pattern #40: Blurred Product Background On Yummly.com

- Variant A
- Variant B

This test ran on the first step of a multiple signup funnel and only changed the background to a blurred image.
Total Sample: 138,106 • Statistical Power at 5% MDE: 77.4%

Test #195 on Yummly.com by Kimberly CheungKimberly Cheung Aug 13, 2018 Desktop Mobile X.X% Signups

Kimberly Tested Pattern #78: Tags, Badges And Structured Information On Yummly.com

- Variant A
- Variant B
Total Sample: 371,274 • Statistical Power at 5% MDE: 99.9%

Test #189 on Yummly.com by Kimberly CheungKimberly Cheung Jul 23, 2018 Desktop Mobile X.X% Signups

Kimberly Tested Pattern #7: Social Counts On Yummly.com

- Variant A
- Variant B
Total Sample: 259,933 • Statistical Power at 5% MDE: 98.8%

Test #181 on Yummly.com by Kimberly CheungKimberly Cheung Jun 04, 2018 Desktop Mobile X.X% Signups

Kimberly Tested Pattern #7: Social Counts On Yummly.com

- Variant A
- Variant B
Total Sample: 175,247 • Statistical Power at 5% MDE: 61.1%