This experiment shows a comparison between floating-field labels vs top-aligned labels. Form labels first appeared inline and as users would begin typing, they floated to the top of the field. In the other version, fixed field labels were shown above the form fields at all times. Impact on signups was measured.

The original had no fields marked as required. The variant had all fields marked as required with an asterisk (and a reference note).

In this experiment a single screen signup process was broken into 2 separate steps: account creation & details.

In this experiment, a different style for keyword highlighting was used.

This experiment reduced the search form by removing the distance field.

This experiment measured the effect of opening new listing (job applications) in a new tab, against opening them in the same window. The experiment A-B was inversed to match the pattern (in reality, the original already opened the tabs in a new window).