Access GoodUI through our MCP serverNEW Learn more Access GoodUI through our MCP serverNEW

All Latest 650 A/B Tests

New 10 tests added since your last visit

MOST RECENT TESTS

Test #192 on Refactoring.guru by Alexander ShvetsAlexander Shvets Aug 07, 2018 Desktop Mobile Product X.X% Sales

Alexander Tested Pattern #4: Testimonials On Refactoring.guru

Pattern #4: Testimonials - Variant A
Pattern #4: Testimonials - Variant B

In this experiment, a number of customer reviews were added at the middle of a product page.

Total Sample: 6,504 • Statistical Power at 5% MDE: 3.8%

Which A Or B Actually Wins? Find Out Before You Test.

Members see every test result — the winners, the flat ones, and the losers — along with exact effects and sample sizes. Use it to estimate your tests and prioritize by probability, not gut feel. Start every experiment with the odds on your side.

Test #193 on Yummly.com by Marcos CiarrocchiMarcos Ciarrocchi Aug 07, 2018 Desktop Mobile Signup X.X% Signups

Marcos Tested Pattern #91: Forced Action On Yummly.com

Pattern #91: Forced Action - Variant A
Pattern #91: Forced Action - Variant B

In this experiment, the presence of an additional "skip all" text link was tested on a multiple step signup flow. The skip all link allowed users to bypass personalization questions and go straight to their app dashboard. The control (A) shows its presence, and in variant B we can see it was removed.

Total Sample: 1,335,347 • Statistical Power at 5% MDE: 99.9%

Test #189 on Yummly.com by Kimberly CheungKimberly Cheung Jul 23, 2018 Desktop Mobile Signup X.X% Signups

Kimberly Tested Pattern #7: Social Counts On Yummly.com

Pattern #7: Social Counts - Variant A
Pattern #7: Social Counts - Variant B
Total Sample: 259,933 • Statistical Power at 5% MDE: 98.8%

Test #188 on Thomasnet.com by Julian GaviriaJulian Gaviria Jul 11, 2018 Desktop Mobile Home & Landing X.X% Progression

Julian Tested Pattern #4: Testimonials On Thomasnet.com

Pattern #4: Testimonials - Variant A
Pattern #4: Testimonials - Variant B

In this experiment, a testimonial with a repeated call to action was placed at the bottom of a landing page.

Total Sample: 3,945 • Statistical Power at 5% MDE: 8.7%

Test #187 on Trydesignlab.com by Will AndersonWill Anderson Jul 09, 2018 Desktop Mobile Product X.X% Sales

Will Tested Pattern #71: Personalized Next Step On Trydesignlab.com

Pattern #71: Personalized Next Step - Variant A
Pattern #71: Personalized Next Step - Variant B

In this experiment, a lead form (with a syllabus) would transform into the next application step of "enrolling" after being submitted. More so, this surfacing of the next enrollment step was personalized and shown for users that also returned to the web site in future visits. 

Total Sample: 3,326 • Statistical Power at 5% MDE: 5.5%

Test #184 on Bomgar.com by Lee ElkinsLee Elkins Jun 25, 2018 Desktop Mobile Home & Landing X.X% Signups

Lee Tested Pattern #15: Bulleted Reassurances On Bomgar.com

Pattern #15: Bulleted Reassurances - Variant A
Pattern #15: Bulleted Reassurances - Variant B
Total Sample: 5,455 • Statistical Power at 5% MDE: 5.7%

Test #183 on Trydesignlab.com by Daniel ShapiroDaniel Shapiro Jun 19, 2018 Desktop Mobile Product X.X% Signups

Daniel Tested Pattern #46: Pay Later On Trydesignlab.com

Pattern #46: Pay Later - Variant A
Pattern #46: Pay Later - Variant B
Total Sample: 5,495 • Statistical Power at 5% MDE: 4.9%

Test #182 on Yummly.com by Marcos CiarrocchiMarcos Ciarrocchi Jun 12, 2018 Desktop Listing X.X% Engagement

Marcos Tested Pattern #6: Customer Star Ratings On Yummly.com

Pattern #6: Customer Star Ratings - Variant A
Pattern #6: Customer Star Ratings - Variant B
Total Sample: 673,296 • Statistical Power at 5% MDE: 99.9%

Test #181 on Yummly.com by Kimberly CheungKimberly Cheung Jun 04, 2018 Desktop Mobile Signup X.X% Signups

Kimberly Tested Pattern #7: Social Counts On Yummly.com

Pattern #7: Social Counts - Variant A
Pattern #7: Social Counts - Variant B
Total Sample: 175,247 • Statistical Power at 5% MDE: 61.1%

Test #179 on Yummly.com by Marcos CiarrocchiMarcos Ciarrocchi May 18, 2018 Desktop Listing X.X% Signups

Marcos Tested Pattern #13: Centered Forms & Buttons On Yummly.com

Pattern #13: Centered Forms & Buttons - Variant A
Pattern #13: Centered Forms & Buttons - Variant B
Total Sample: 391,537 • Statistical Power at 5% MDE: 99.5%

Test #178 by Devesh KhanalDevesh Khanal May 17, 2018 Desktop Product X.X% Sales

Devesh Tested Pattern #66: Complementary Upsell

Pattern #66: Complementary Upsell - Variant A
Pattern #66: Complementary Upsell - Variant B
Total Sample: 63,410 • Statistical Power at 5% MDE: 9.7%

Test #176 on Kenhub.com by Niels HapkeNiels Hapke May 16, 2018 Desktop Mobile Checkout X.X% Sales

Niels Tested Pattern #4: Testimonials On Kenhub.com

Pattern #4: Testimonials - Variant A
Pattern #4: Testimonials - Variant B

In this experiment, testimonials were added on a checkout screen.

Total Sample: 3,333 • Statistical Power at 5% MDE: 49.3%

Test #175 on Thomasnet.com by Julian GaviriaJulian Gaviria May 14, 2018 Desktop Mobile Content X.X% Leads

Julian Tested Pattern #23: Inline Link Nudge On Thomasnet.com

Pattern #23: Inline Link Nudge - Variant A
Pattern #23: Inline Link Nudge - Variant B
Total Sample: 67,295 • Statistical Power at 5% MDE: 3%

Test #174 on Examine.com by Martin WongMartin Wong May 13, 2018 Desktop Mobile Checkout X.X% Sales

Martin Tested Pattern #67: Currency & Taxes On Examine.com

Pattern #67: Currency & Taxes - Variant A
Pattern #67: Currency & Taxes - Variant B
Total Sample: 1,702 • Statistical Power at 5% MDE: 8.3%

Test #172 on Trydesignlab.com by Daniel ShapiroDaniel Shapiro May 08, 2018 Desktop Mobile Product X.X% Leads

Daniel Tested Pattern #11: Gradual Reassurance On Trydesignlab.com

Pattern #11: Gradual Reassurance - Variant A
Pattern #11: Gradual Reassurance - Variant B
Total Sample: 16,341 • Statistical Power at 5% MDE: 14.8%

Test #173 on Rollbar.com by Mike SmithMike Smith May 08, 2018 Desktop Mobile Home & Landing X.X% Engagement

Mike Tested Pattern #22: Empowering Headline On Rollbar.com

Pattern #22: Empowering Headline - Variant A
Pattern #22: Empowering Headline - Variant B
Total Sample: 8,433 • Statistical Power at 5% MDE: 4.3%

Test #171 on Sjvc.edu by Phillip BarnesPhillip Barnes Apr 27, 2018 Desktop Mobile Signup X.X% Leads

Phillip Tested Pattern #63: Trust Seals On Sjvc.edu

Pattern #63: Trust Seals - Variant A
Pattern #63: Trust Seals - Variant B
Total Sample: 1,197 • Statistical Power at 5% MDE: 12.8%

Test #169 on Mt.com by Vito MediavillaVito Mediavilla Apr 24, 2018 Desktop Listing X.X% Leads

Vito Tested Pattern #37: List Or Grid View On Mt.com

Pattern #37: List Or Grid View - Variant A
Pattern #37: List Or Grid View - Variant B
Total Sample: 5,934 • Statistical Power at 5% MDE: 4.5%

Test #170 on Goodui.org by Jakub LinowskiJakub Linowski Apr 24, 2018 Desktop Mobile Home & Landing X.X% Sales

Jakub Tested Pattern #49: Above The Fold Call To Action On Goodui.org

Pattern #49: Above The Fold Call To Action - Variant A
Pattern #49: Above The Fold Call To Action - Variant B
Total Sample: 11,616 • Statistical Power at 5% MDE: 3.6%