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Test #21 on Findsomeone.co.nz by Daniel BridgesDaniel Bridges Jan 01, 2016 Desktop Mobile Listing X.X% Signups

Daniel Tested Pattern #25: Nagging Results On Findsomeone.co.nz

Pattern #25: Nagging Results - Variant A
Pattern #25: Nagging Results - Variant B
Total Sample: 55,182 • Statistical Power at 5% MDE: 10.6%

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Test #12 on Covenanteyes.com by Nicole MorrisNicole Morris Dec 01, 2015 Desktop Mobile Home & Landing X.X% Sales

Nicole Tested Pattern #29: Surfaced Content On Covenanteyes.com

Pattern #29: Surfaced Content - Variant A
Pattern #29: Surfaced Content - Variant B

In the B variation, 3 blog posts were referenced at the bottom of the homepage. Each of the blog post articles also contained strong copy to present the problem the service was helping customers with (porn addition) - along with clear calls to start a subscription (the primary metric).
Total Sample: 26,652 • Statistical Power at 5% MDE: 12.2%

Test #23 on Checkineasy.com by Justin BaerJustin Baer Oct 01, 2015 Desktop Mobile Home & Landing X.X% Signups

Justin Tested Pattern #52: How It Works On Checkineasy.com

Pattern #52: How It Works - Variant A
Pattern #52: How It Works - Variant B
Total Sample: 4,743 • Statistical Power at 5% MDE: 8.7%

Test #60 on Embracepetinsurance.... by Matt AsterMatt Aster Sep 30, 2015 Desktop Home & Landing X.X% Signups

Matt Tested Pattern #8: Natural Language Forms On Embracepetinsurance....

Pattern #8: Natural Language Forms - Variant A
Pattern #8: Natural Language Forms - Variant B
Total Sample: 12,102 • Statistical Power at 5% MDE: 60.3%

Test #6 on Runrun.it by Franklin ValadaresFranklin Valadares Sep 15, 2015 Desktop Mobile Home & Landing X.X% Progression

Franklin Tested Pattern #85: Benefit Button On Runrun.it

Pattern #85: Benefit Button - Variant A
Pattern #85: Benefit Button - Variant B
Total Sample: 9,618 • Statistical Power at 5% MDE: 14.3%

Test #15 on Embracepetinsurance.... by Matt AsterMatt Aster Aug 28, 2015 Desktop Home & Landing X.X% Leads

Matt Tested Pattern #8: Natural Language Forms On Embracepetinsurance....

Pattern #8: Natural Language Forms - Variant A
Pattern #8: Natural Language Forms - Variant B
Total Sample: 18,638 • Statistical Power at 5% MDE: 81.8%

Test #53 by Someone Someone Aug 01, 2015 Desktop Home & Landing X.X% Sales

Someone Tested Pattern #6: Customer Star Ratings

Pattern #6: Customer Star Ratings - Variant A
Pattern #6: Customer Star Ratings - Variant B
Total Sample: 117,360 • Statistical Power at 5% MDE: 13.8%

Test #43 on Embracepetinsurance.... by Matt AsterMatt Aster Aug 01, 2015 Desktop Mobile Home & Landing X.X% Sales

Matt Tested Pattern #6: Customer Star Ratings On Embracepetinsurance....

Pattern #6: Customer Star Ratings - Variant A
Pattern #6: Customer Star Ratings - Variant B
Total Sample: 69,436 • Statistical Power at 5% MDE: 19.4%

Test #1 by Oskar ZabikOskar Zabik May 01, 2015 Desktop Product X.X% Leads

Oskar Tested Pattern #9: Multiple Steps

Pattern #9: Multiple Steps - Variant A
Pattern #9: Multiple Steps - Variant B
Total Sample: 18,081 • Statistical Power at 5% MDE: 9.5%

Test #25 on Nousdecor.com by Heather GilletteHeather Gillette Jan 01, 2015 Desktop Home & Landing X.X% Signups

Heather Tested Pattern #11: Gradual Reassurance On Nousdecor.com

Pattern #11: Gradual Reassurance - Variant A
Pattern #11: Gradual Reassurance - Variant B
Total Sample: 3,215 • Statistical Power at 5% MDE: 7.5%

Test #4 by Oskar ZabikOskar Zabik Dec 03, 2014 Mobile Desktop Product X.X% Leads

Oskar Tested Pattern #54: Buy Now Or Smaller Commitment Button

Pattern #54: Buy Now Or Smaller Commitment Button - Variant A
Pattern #54: Buy Now Or Smaller Commitment Button - Variant B

A simple experiment with a button label change - comparing "buy now" vs potentially easier "contact this seller now" buttons. This test ran on a marketplace product detail page with the intention of generating leads.
Total Sample: 5,809 • Statistical Power at 5% MDE: 5%

Test #129 on Barackobama.com by Kyle RushKyle Rush Jun 01, 2012 Desktop Checkout X.X% Revenue

Kyle Tested Pattern #9: Multiple Steps On Barackobama.com

Pattern #9: Multiple Steps - Variant A
Pattern #9: Multiple Steps - Variant B

Kyle's team changed a donation form for the Barack Obama 2012 campaign from a single step to a 4 step one. The 4 steps were: amount, personal information, billing information and occupation/employer.

"Our plan was to separate the field groups into four smaller steps so that users did not feel overwhelmed by the length of the form." - Kyle Rush