All Latest 633 A/B Tests

In this experiment, users who viewed a product and then visited a listing or search results page, saw "Recently Viewed" badges on top of the corresponding product tiles. Impact on adds to cart and sales was measured.

This experiment ran on desktop only, on all our regular product listing and search result page. In the control, clicking on products would open them up in the same page, whereas in the variation, the links opened in a new tab. Impact on adds-to-cart were measured.

This experiment ran on desktop only, on all our regular product listing and search result page. In the control, clicking on products would open them up in the same page, whereas in the variation, the links opened in a new tab. Impact on adds-to-cart were measured.

In this experiment, the sorting link (defaulting to popular) was swapped with the filter one. In the control, the sorting appeared on the left with the filter on the right, whereas in the variation these two were flipped. Impact on adds to cart and sales were measured.

In this experiment, two types of UI filters for metal color choices were shown at the top of product listing pages. One variant only used category labels, while the other variant combined images with labels to reinforce the categories. Impact on filter usage, adds to cart and sales were measured.

In this experiment, search results and listing pages received two additional filters to remove out-of-stock and in-store-only items. This reduced the number of results shown by default. The impact on add-to-cart actions, checkout flows, and completed sales was measured.

In this experiment, price was made more visible using size and a higher contrast color. Impact on progressions and bookings was measured.

In this experiment, additional "apply" buttons were shown on listing tiles which lead users one step further in the application process. These buttons were also shown with multiple role details. Impact on progression and job application starts was measured.

In this experiment, UI filters with metal color options were surfaced at the top of product listing pages (for Jared - an online jewelry retailer). Impact on filter usage, adds to cart and sales were measured.

This experiment tested the presence of customer review (in the variation). As a result of adding customer reviews, the product page density decreased (requiring a bit more scrolling from longer product tiles). Impact on conversion was measured. 

Also the test originally ran as a "removal of customer reviews" test. However it was flipped here to align with the pattern.

In this experiment, the active availability of a casting call (job offer) was was made more prominent using green text: "Accepting applications". The variation also made the "Join Now" button more prominent as an alternative path to signing up for a membership. The experiment reports on three metrics: clicks on apply, application starts and premium membership sales (measured a few steps further in the funnel).

In this experiment, the plus and minus quantity icons near the add to cart button were tested with different contrasts. The control had a higher contrast from a solid background color, and the variant was lower contrast. Impact on add to cart and sales was measured. (A/B test was inverted to B/A in order to fit the pattern).

In this experiment, product listing were either opened in the same window (control) or opened in a new tab and focused on (variation). Impact on signups and sales was measured.

In this experiment, left column filters (control) were tested against top-aligned and sticky filters (variation). The hypothesis was to increase their visibility. Impact on their use and progression to next step (product/tour detail page) were measured.

Instead of only displaying sort and filters at the top of a listing page, the variation always had them visible with a sticky/floating interaction. Impact on sales was measured.

In this experiment, an inline panel was shown as a product tile. The panel informed customers about a variety of payment options (with detailed information being further presented after a button click). Impact on sales was measured.

In this experiment, some side column filters were made more visible by being automatically expanded. These included: brand, price and country of manufacturing.

In this experiment, the earliest availability dates were displayed underneath product tiles on listing pages. This was a/b tested on a car rental service website. Impact on product adds-to-cart as well as transactions was measured.

In this experiment, a static category theme image at the top of a listing page was tested against the same page but without the extra image. Impact on sales was measured.