1 Tests By Kyle Rush

  Ex-Head Of Optimization @ Optimizely   Twitter

Tests

Test #129 on Barackobama.com by Kyle RushKyle Rush Jun 01, 2012 Desktop

Kyle Tested Pattern #9: Multiple Steps On Barackobama.com

 - Variant A
 - Variant B

Kyle's team changed a donation form for the Barack Obama 2012 campaign from a single step to a 4 step one. The 4 steps were: amount, personal information, billing information and occupation/employer.

"Our plan was to separate the field groups into four smaller steps so that users did not feel overwhelmed by the length of the form." - Kyle Rush