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Test #77 on Easycredit.se by Hugo Palm Dec 05, 2016 Desktop Mobile Signup X.X% Leads

Hugo Tested Pattern #5: Top Aligned Labels On Easycredit.se

Pattern #5: Top Aligned Labels - Variant A

Pattern #5: Top Aligned Labels - Variant B

Total Sample: 8,292 • Statistical Power at 5% MDE: 94.8%

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Test #70 on Uptowork.com by Kuba Koziej Nov 01, 2016 Desktop Pricing X.X% Revenue

Kuba Tested Pattern #17: Least Or Most Expensive First On Uptowork.com

Pattern #17: Least Or Most Expensive First - Variant A

Pattern #17: Least Or Most Expensive First - Variant B

This test simply ordered the pricing plans from highest to most expensive. Overall sales decreased by an insignificant -1% with a possible +14% increase to the most expensive plan. The net effect was an insignificant 0.9% increase the the premium plans.

Test #14 on Prizegrab.com by Greg Van Horn Oct 20, 2016 Desktop Home & Landing X.X% Leads

Greg Tested Pattern #8: Natural Language Forms On Prizegrab.com

Pattern #8: Natural Language Forms - Variant A

Pattern #8: Natural Language Forms - Variant B

Total Sample: 3,133 • Statistical Power at 5% MDE: 8.8%

Test #11 on Prizegrab.com by Greg Van Horn Oct 20, 2016 Desktop Home & Landing X.X% Leads

Greg Tested Pattern #3: Fewer Form Fields On Prizegrab.com

Pattern #3: Fewer Form Fields - Variant A

Pattern #3: Fewer Form Fields - Variant B

Total Sample: 3,142 • Statistical Power at 5% MDE: 8.2%

Test #51 on Menufy.com by Aleksandr Elesev Oct 20, 2016 Desktop Mobile Checkout X.X% Sales

Aleksandr Tested Pattern #63: Trust Seals On Menufy.com

Total Sample: 14,269 • Statistical Power at 5% MDE: 99.9%

Test #58 on Bingocardcreator.com by Patrick McKenzie Aug 26, 2016 Desktop Home & Landing X.X% Leads

Patrick Tested Pattern #8: Natural Language Forms On Bingocardcreator.com

Total Sample: 736 • Statistical Power at 5% MDE: 6.3%

Test #54 by Chris Goward Aug 11, 2016 Desktop Mobile Product X.X% Leads

Chris Tested Pattern #7: Social Counts

Client background (e.g. industry, business model):

This client is a healthcare company: their website is designed for lead generation. This company collects leads for their kidney-focused programs and ultimately provides kidney dialysis for those who decide to become patients.

Experiment background:

This experiment was focused on a right rail and the goal was to encourage more users to sign up to download the client’s free diabetes-friendly cookbook.

Total Sample: 95,073 • Statistical Power at 5% MDE: 12.4%

Test #55 on Autodesk.com by Lisa Seaman Aug 11, 2016 Desktop Home & Landing X.X% Progression

Lisa Tested Pattern #14: Exposed Menu Options On Autodesk.com

Pattern #14: Exposed Menu Options - Variant A

Pattern #14: Exposed Menu Options - Variant B

In this test, some of the menu options (accessible in the top right hamburger menu) were copied over onto the top navigation. The options that were exposed were "All Products", "Free Trial" and "Buy".

Total Sample: 453,820 • Statistical Power at 5% MDE: 99.9%

Test #69 on Digitalmarketer.com by Justin Rondeau Aug 01, 2016 Desktop Mobile Home & Landing X.X% Signups