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All Latest 650 A/B Tests

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Test #234 by Alex JamesAlex James Apr 01, 2019 Desktop Listing X.X% Leads

Alex Tested Pattern #101: Search Keyword Highlighting

Pattern #101: Search Keyword Highlighting - Variant A
Pattern #101: Search Keyword Highlighting - Variant B

In this experiment, a different style for keyword highlighting was used.

Total Sample: 738,295 • Statistical Power at 15% MDE: 99.9%

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Test #230 on Goodui.org by Jakub LinowskiJakub Linowski Mar 09, 2019 Desktop Mobile Listing X.X% Engagement

Jakub Tested Pattern #56: Hover Button On Goodui.org

Pattern #56: Hover Button - Variant A
Pattern #56: Hover Button - Variant B

In this test we tested onhover buttons (variant) versus more traditional always exposed and visible ones.

Total Sample: 30,699 • Statistical Power at 15% MDE: 99.9%

Test #222 on Thomasnet.com by Julian GaviriaJulian Gaviria Feb 01, 2019 Desktop Listing X.X% Leads

Julian Tested Pattern #7: Social Counts On Thomasnet.com

Pattern #7: Social Counts - Variant A
Pattern #7: Social Counts - Variant B

In this variation, a number of social proof references were added to a signup modal.

Total Sample: 34,676 • Statistical Power at 15% MDE: 99.9%

Test #220 by Alex JamesAlex James Jan 18, 2019 Desktop Listing X.X% Leads

Alex Tested Pattern #34: Open In A New Tab

Pattern #34: Open In A New Tab - Variant A
Pattern #34: Open In A New Tab - Variant B

This experiment measured the effect of opening new listing (job applications) in a new tab, against opening them in the same window. The experiment A-B was inversed to match the pattern (in reality, the original already opened the tabs in a new window).

Total Sample: 55,703 • Statistical Power at 15% MDE: 99.9%

Test #215 on Vivareal.com.br by Vinicius Barros PeixotoVinicius Barros Peixoto Dec 21, 2018 Mobile Listing X.X% Leads

Vinicius Tested Pattern #92: Already Viewed Label On Vivareal.com.br

Pattern #92: Already Viewed Label - Variant A
Pattern #92: Already Viewed Label - Variant B

The idea of this test was to add a "Viewed" label on a listing page to indicate listings which have already been viewed by users.

Total Sample: 2,452,026 • Statistical Power at 15% MDE: 99.9%

Test #209 on Vivareal.com.br by Vinicius Barros PeixotoVinicius Barros Peixoto Nov 12, 2018 Mobile Listing X.X% Leads

Vinicius Tested Pattern #34: Open In A New Tab On Vivareal.com.br

Pattern #34: Open In A New Tab - Variant A
Pattern #34: Open In A New Tab - Variant B

The idea of this experiment was taking advantage of mobile browser behavior. When a link is open in a new tab on mobile browsers, and users hit the back button, the tab closes and users get back exactly where they were before without any new result page load.

Total Sample: 778,955 • Statistical Power at 15% MDE: 99.9%

Test #196 on Vivareal.com.br by Vinicius Barros PeixotoVinicius Barros Peixoto Aug 14, 2018 Mobile Listing X.X% Leads

Vinicius Tested Pattern #80: Persistent Filters On Vivareal.com.br

Pattern #80: Persistent Filters - Variant A
Pattern #80: Persistent Filters - Variant B

The experiment goal was automatically applying filters the users have already done in our result page, during their navigation to the site. The variation always applied the filters in the same session and asked users on new sessions.

Total Sample: 441,738 • Statistical Power at 15% MDE: 99.9%

Test #195 on Yummly.com by Kimberly CheungKimberly Cheung Aug 13, 2018 Desktop Mobile Listing X.X% Signups

Kimberly Tested Pattern #78: Tags, Badges And Structured Information On Yummly.com

Pattern #78: Tags, Badges And Structured Information - Variant A
Pattern #78: Tags, Badges And Structured Information - Variant B
Total Sample: 371,274 • Statistical Power at 15% MDE: 99.9%

Test #182 on Yummly.com by Marcos CiarrocchiMarcos Ciarrocchi Jun 12, 2018 Desktop Listing X.X% Engagement

Marcos Tested Pattern #6: Customer Star Ratings On Yummly.com

Pattern #6: Customer Star Ratings - Variant A
Pattern #6: Customer Star Ratings - Variant B
Total Sample: 673,296 • Statistical Power at 15% MDE: 99.9%

Test #179 on Yummly.com by Marcos CiarrocchiMarcos Ciarrocchi May 18, 2018 Desktop Listing X.X% Signups

Marcos Tested Pattern #13: Centered Forms & Buttons On Yummly.com

Pattern #13: Centered Forms & Buttons - Variant A
Pattern #13: Centered Forms & Buttons - Variant B
Total Sample: 391,537 • Statistical Power at 15% MDE: 99.9%

Test #143 on Vivareal.com.br by Rodrigo MauésRodrigo Maués Jan 14, 2018 Desktop Listing X.X% Leads

Rodrigo Tested Pattern #56: Hover Button On Vivareal.com.br

Pattern #56: Hover Button - Variant A
Pattern #56: Hover Button - Variant B
Total Sample: 2,594,182 • Statistical Power at 15% MDE: 99.9%

Test #127 on Glass.net by Mark FreedleMark Freedle Nov 23, 2017 Desktop Mobile Listing X.X% Leads

Mark Tested Pattern #42: Countdown Timer On Glass.net

Pattern #42: Countdown Timer - Variant A
Pattern #42: Countdown Timer - Variant B
Total Sample: 61,034 • Statistical Power at 15% MDE: 95.4%

Test #119 on Vivareal.com.br by Rodrigo MauésRodrigo Maués Nov 01, 2017 Desktop Listing X.X% Leads

Rodrigo Tested Pattern #36: Fewer Or More Results On Vivareal.com.br

Pattern #36: Fewer Or More Results - Variant A
Pattern #36: Fewer Or More Results - Variant B
Total Sample: 2,452,622 • Statistical Power at 15% MDE: 99.9%

Test #120 on Vivareal.com.br by Rodrigo MauésRodrigo Maués Nov 01, 2017 Desktop Listing X.X% Leads

Rodrigo Tested Pattern #37: List Or Grid View On Vivareal.com.br

Pattern #37: List Or Grid View - Variant A
Pattern #37: List Or Grid View - Variant B
Total Sample: 1,847,933 • Statistical Power at 15% MDE: 99.9%

Test #113 on Vivareal.com.br by Rodrigo MauésRodrigo Maués Sep 01, 2017 Desktop Listing X.X% Leads

Rodrigo Tested Pattern #31: Instant Filter Results On Vivareal.com.br

Pattern #31: Instant Filter Results - Variant A
Pattern #31: Instant Filter Results - Variant B
Total Sample: 238,851 • Statistical Power at 15% MDE: 99.9%

Test #91 on 3dhubs.com by Rob DraaijerRob Draaijer Jan 01, 2017 Desktop Listing X.X% Leads

Rob Tested Pattern #9: Multiple Steps On 3dhubs.com

Pattern #9: Multiple Steps - Variant A
Pattern #9: Multiple Steps - Variant B

In this experiment, a long form with multiple steps was broken down into a progressive interaction form. In the B variant, as users would complete particular steps, new ones would be communicated subtly and finally come into full view.

Total Sample: 54,916 • Statistical Power at 15% MDE: 99.9%