This experiment attempted to increase the number of leads on a lead-funnel. As the first step, users were being asked to upload a file. The control showed the file types that were allowed, whereas the variation changed the copy to show a number of benefits for taking that action. The text-based benefits included the: receiving feedback, prices and lead times.

In this experiment, the variation showed a listing's owner online status as a badge, instead of showing their average "response time". More specifically, an "Online Now" badge was shown beside individual listings of a 3D printing marketplace site. The experiment measured completed quote / lead requests (a few steps further).

In this experiment, a long form with multiple steps was broken down into a progressive interaction form. In the B variant, as users would complete particular steps, new ones would be communicated subtly and finally come into full view.