All Latest 633 A/B Tests

MOST RECENT TESTS

Test #196 on Vivareal.com.br by Vinicius Barros PeixotoVinicius Barros Peixoto Aug 14, 2018 Mobile Listing X.X% Leads

Vinicius Tested Pattern #80: Persistent Filters On Vivareal.com.br

 - Variant A
 - Variant B

The experiment goal was automatically applying filters the users have already done in our result page, during their navigation to the site. The variation always applied the filters in the same session and asked users on new sessions.

Total Sample: 441,738 Statistical Power at 5% MDE: 99.9%

Which A Or B Actually Wins? Find Out Before You Test.

Members see every test result — the winners, the flat ones, and the losers — along with exact effects and sample sizes. Use it to estimate your tests and prioritize by probability, not gut feel. Start every experiment with the odds on your side.

Test #195 on Yummly.com by Kimberly CheungKimberly Cheung Aug 13, 2018 Desktop Mobile Listing X.X% Signups

Kimberly Tested Pattern #78: Tags, Badges And Structured Information On Yummly.com

 - Variant A
 - Variant B
Total Sample: 371,274 Statistical Power at 5% MDE: 99.9%

Test #194 on Bomgar.com by Lee ElkinsLee Elkins Aug 08, 2018 Desktop Mobile Home & Landing X.X% Signups

Lee Tested Pattern #22: Empowering Headline On Bomgar.com

 - Variant A
 - Variant B
Total Sample: 12,953 Statistical Power at 5% MDE: 6.6%

Test #193 on Yummly.com by Marcos CiarrocchiMarcos Ciarrocchi Aug 07, 2018 Desktop Mobile Signup X.X% Signups

Marcos Tested Pattern #91: Forced Action On Yummly.com

 - Variant A
 - Variant B

In this experiment, the presence of an additional "skip all" text link was tested on a multiple step signup flow. The skip all link allowed users to bypass personalization questions and go straight to their app dashboard. The control (A) shows its presence, and in variant B we can see it was removed.

Total Sample: 1,335,347 Statistical Power at 5% MDE: 99.9%

Test #192 on Refactoring.guru by Alexander ShvetsAlexander Shvets Aug 07, 2018 Desktop Mobile Product X.X% Sales

Alexander Tested Pattern #4: Testimonials On Refactoring.guru

 - Variant A
 - Variant B

In this experiment, a number of customer reviews were added at the middle of a product page.

Total Sample: 6,504 Statistical Power at 5% MDE: 3.8%

Test #190 on Diamondcandles.com by Peep LajaPeep Laja Jul 26, 2018 Mobile Global X.X% Sales

Peep Tested Pattern #2: Icon Labels On Diamondcandles.com

 - Variant A
 - Variant B

This test has explored numerous hamburger menu variations and has been covered in detail over at https://conversionxl.com/blog/testing-hamburger-icon-revenue/ - Thanks Peep Laja for sharing. Here we reported on a consistent increase in both menu clicks and sales.

Total Sample: 95,776 Statistical Power at 5% MDE: 48%

Test #191 on Diamondcandles.com by Peep LajaPeep Laja Jul 26, 2018 Mobile Global X.X% Sales

Peep Tested Pattern #2: Icon Labels On Diamondcandles.com

 - Variant A
 - Variant B
Total Sample: 96,195 Statistical Power at 5% MDE: 48.2%

Test #189 on Yummly.com by Kimberly CheungKimberly Cheung Jul 23, 2018 Desktop Mobile Signup X.X% Signups

Kimberly Tested Pattern #7: Social Counts On Yummly.com

 - Variant A
 - Variant B
Total Sample: 259,933 Statistical Power at 5% MDE: 98.8%

Test #188 on Thomasnet.com by Julian GaviriaJulian Gaviria Jul 11, 2018 Desktop Mobile Home & Landing X.X% Progression

Julian Tested Pattern #4: Testimonials On Thomasnet.com

 - Variant A
 - Variant B

In this experiment, a testimonial with a repeated call to action was placed at the bottom of a landing page.

Total Sample: 3,945 Statistical Power at 5% MDE: 8.7%

Test #187 on Trydesignlab.com by Will AndersonWill Anderson Jul 09, 2018 Desktop Mobile Product X.X% Sales

Will Tested Pattern #71: Personalized Next Step On Trydesignlab.com

 - Variant A
 - Variant B

In this experiment, a lead form (with a syllabus) would transform into the next application step of "enrolling" after being submitted. More so, this surfacing of the next enrollment step was personalized and shown for users that also returned to the web site in future visits. 

Total Sample: 3,326 Statistical Power at 5% MDE: 5.5%

Test #185 on Retrome.pl by Grzegorz JancewiczGrzegorz Jancewicz Jul 03, 2018 Mobile Listing X.X% Leads

Grzegorz Tested Pattern #49: Above The Fold Call To Action On Retrome.pl

 - Variant A
 - Variant B
Total Sample: 823 Statistical Power at 5% MDE: 4%

Test #186 on by Devesh KhanalDevesh Khanal Jul 02, 2018 Mobile Home & Landing X.X% Sales

Devesh Tested Pattern #14: Exposed Menu Options

 - Variant A
 - Variant B

In this experiment, additional product categories were added at the top of the navigation.

Total Sample: 76,974 Statistical Power at 5% MDE: 41.4%

Test #184 on Bomgar.com by Lee ElkinsLee Elkins Jun 25, 2018 Desktop Mobile Home & Landing X.X% Signups

Lee Tested Pattern #15: Bulleted Reassurances On Bomgar.com

 - Variant A
 - Variant B
Total Sample: 5,455 Statistical Power at 5% MDE: 5.7%

Test #183 on Trydesignlab.com by Daniel ShapiroDaniel Shapiro Jun 19, 2018 Desktop Mobile Product X.X% Signups

Daniel Tested Pattern #46: Pay Later On Trydesignlab.com

 - Variant A
 - Variant B
Total Sample: 5,495 Statistical Power at 5% MDE: 4.9%

Test #182 on Yummly.com by Marcos CiarrocchiMarcos Ciarrocchi Jun 12, 2018 Desktop Listing X.X% Engagement

Marcos Tested Pattern #6: Customer Star Ratings On Yummly.com

 - Variant A
 - Variant B
Total Sample: 673,296 Statistical Power at 5% MDE: 99.9%

Test #181 on Yummly.com by Kimberly CheungKimberly Cheung Jun 04, 2018 Desktop Mobile Signup X.X% Signups

Kimberly Tested Pattern #7: Social Counts On Yummly.com

 - Variant A
 - Variant B
Total Sample: 175,247 Statistical Power at 5% MDE: 61.1%

Test #180 on Radhabeauty.com by Viljo VabritViljo Vabrit Jun 03, 2018 Mobile Global X.X% Sales

Viljo Tested Pattern #45: Benefit Bar On Radhabeauty.com

 - Variant A
 - Variant B
Total Sample: 17,926 Statistical Power at 5% MDE: 12.2%

Test #179 on Yummly.com by Marcos CiarrocchiMarcos Ciarrocchi May 18, 2018 Desktop Listing X.X% Signups

Marcos Tested Pattern #13: Centered Forms & Buttons On Yummly.com

 - Variant A
 - Variant B
Total Sample: 391,537 Statistical Power at 5% MDE: 99.5%

Test #178 on by Devesh KhanalDevesh Khanal May 17, 2018 Desktop Product X.X% Sales

Devesh Tested Pattern #66: Complementary Upsell

 - Variant A
 - Variant B
Total Sample: 63,410 Statistical Power at 5% MDE: 9.7%