All Latest 644 A/B Tests

Screen

Device

Metric

Tag

Powered for

Only Significant

p-value < 0.05

MOST RECENT TESTS

Test #206 on Yummly.com by Kimberly Cheung Oct 25, 2018 Desktop Mobile Signup X.X% Signups

Kimberly Tested Pattern #40: Blurred Product Background On Yummly.com

Pattern #40: Blurred Product Background - Variant A

Pattern #40: Blurred Product Background - Variant B

This test ran on the first step of a multiple signup funnel and only changed the background to a blurred image.

Total Sample: 138,106 • Statistical Power at 5% MDE: 77.4%

Which A Or B Actually Wins? Find Out Before You Test.

Members see every test result — the winners, the flat ones, and the losers — along with exact effects and sample sizes. Use it to estimate your tests and prioritize by probability, not gut feel. Start every experiment with the odds on your side.

Get Access to All Test Results

Test #205 on Msn.com by Ronny Kohavi Oct 25, 2018 Desktop Home & Landing X.X% Engagement

Ronny Tested Pattern #36: Fewer Or More Results On Msn.com

Pattern #36: Fewer Or More Results - Variant A

Pattern #36: Fewer Or More Results - Variant B

In this experiment, the carousel items were increased from 12 to 16.

Test #204 on Kenhub.com by Niels Hapke Oct 11, 2018 Desktop Mobile Global X.X% Sales

Niels Tested Pattern #85: Benefit Button On Kenhub.com

In the variation, the "Help" section was reworded to "How to study".

Total Sample: 171,904 • Statistical Power at 5% MDE: 8.5%

Test #203 on Driving-tests.org by Andrei Zakhareuski Oct 10, 2018 Desktop Global X.X% Sales

Andrei Tested Pattern #85: Benefit Button On Driving-tests.org

In the variation, the button label "Upgrade To Premium" was changed to one with a clearer benefit of "Pass The First Time".

Total Sample: 67,451 • Statistical Power at 5% MDE: 3.9%

Test #202 on Kenhub.com by Niels Hapke Oct 01, 2018 Desktop Mobile Checkout X.X% Sales

Niels Tested Pattern #13: Centered Forms & Buttons On Kenhub.com

Pattern #13: Centered Forms & Buttons - Variant A

Pattern #13: Centered Forms & Buttons - Variant B

In this experiment, the form layout was adjusted by shifting the side benefits further down below the form.

Total Sample: 2,884 • Statistical Power at 5% MDE: 49.4%

Test #9 by Rick Dawson Sep 28, 2018 Desktop Mobile Home & Landing X.X% Leads

Rick Tested Pattern #83: Progressive Fields

Pattern #83: Progressive Fields - Variant A

Pattern #83: Progressive Fields - Variant B

Total Sample: 27,947 • Statistical Power at 5% MDE: 18.5%

Test #201 by Ben Labay Sep 19, 2018 Desktop Mobile Thank You X.X% Sales

Ben Tested Pattern #7: Social Counts

In this test the upsell modal had an added text box with number of people that day who took the offer. The test hypothesis was that social proof will add motivation to take an action and the offer.

Total Sample: 59,003 • Statistical Power at 5% MDE: 47.9%

Test #200 on Trydesignlab.com by Will Anderson Sep 14, 2018 Desktop Mobile Home & Landing X.X% Sales

Will Tested Pattern #52: How It Works On Trydesignlab.com

In this experiment, a "How It Works" content section was removed.

Total Sample: 33,802 • Statistical Power at 5% MDE: 7.4%

Test #199 on Freshegg.co.uk by Luke Hay Sep 13, 2018 Desktop Mobile Home & Landing X.X% Progression

Luke Tested Pattern #77: Filled Or Ghost Buttons On Freshegg.co.uk

Pattern #77: Filled Or Ghost Buttons - Variant A

Pattern #77: Filled Or Ghost Buttons - Variant B

In this experiment, standard (filled) buttons were tested against ghost buttons.

Test #197 on Reverb.com by Nicholas Evans Sep 04, 2018 Desktop Product X.X% Sales

Nicholas Tested Pattern #4: Testimonials On Reverb.com

In the variation, customer reviews were exposed from a less visible tab view.

Total Sample: 223,110 • Statistical Power at 5% MDE: 85.3%

Test #198 on Bomgar.com by Lee Elkins Sep 03, 2018 Desktop Signup X.X% Signups

Lee Tested Pattern #40: Blurred Product Background On Bomgar.com

Total Sample: 1,893 • Statistical Power at 5% MDE: 21.3%

Test #196 on Vivareal.com.br by Vinicius Barros Peixoto Aug 14, 2018 Mobile Listing X.X% Leads

Vinicius Tested Pattern #80: Persistent Filters On Vivareal.com.br

Pattern #80: Persistent Filters - Variant A

Pattern #80: Persistent Filters - Variant B

The experiment goal was automatically applying filters the users have already done in our result page, during their navigation to the site. The variation always applied the filters in the same session and asked users on new sessions.

Total Sample: 441,738 • Statistical Power at 5% MDE: 99.9%

Test #195 on Yummly.com by Kimberly Cheung Aug 13, 2018 Desktop Mobile Listing X.X% Signups

Kimberly Tested Pattern #78: Tags, Badges And Structured Information On Yummly.com

Pattern #78: Tags, Badges And Structured Information - Variant A

Pattern #78: Tags, Badges And Structured Information - Variant B

Total Sample: 371,274 • Statistical Power at 5% MDE: 99.9%

Test #194 on Bomgar.com by Lee Elkins Aug 08, 2018 Desktop Mobile Home & Landing X.X% Signups

Lee Tested Pattern #22: Empowering Headline On Bomgar.com

Pattern #22: Empowering Headline - Variant A

Pattern #22: Empowering Headline - Variant B

Total Sample: 12,953 • Statistical Power at 5% MDE: 6.6%

Test #192 on Refactoring.guru by Alexander Shvets Aug 07, 2018 Desktop Mobile Product X.X% Sales

Alexander Tested Pattern #4: Testimonials On Refactoring.guru

In this experiment, a number of customer reviews were added at the middle of a product page.

Total Sample: 6,504 • Statistical Power at 5% MDE: 3.8%

Test #193 on Yummly.com by Marcos Ciarrocchi Aug 07, 2018 Desktop Mobile Signup X.X% Signups

Marcos Tested Pattern #91: Forced Action On Yummly.com

In this experiment, the presence of an additional "skip all" text link was tested on a multiple step signup flow. The skip all link allowed users to bypass personalization questions and go straight to their app dashboard. The control (A) shows its presence, and in variant B we can see it was removed.

Total Sample: 1,335,347 • Statistical Power at 5% MDE: 99.9%

Test #190 on Diamondcandles.com by Peep Laja Jul 26, 2018 Mobile Global X.X% Sales

Peep Tested Pattern #2: Icon Labels On Diamondcandles.com

This test has explored numerous hamburger menu variations and has been covered in detail over at https://conversionxl.com/blog/testing-hamburger-icon-revenue/ - Thanks Peep Laja for sharing. Here we reported on a consistent increase in both menu clicks and sales.

Total Sample: 95,776 • Statistical Power at 5% MDE: 48%

Test #191 on Diamondcandles.com by Peep Laja Jul 26, 2018 Mobile Global X.X% Sales