All Latest 623 A/B Tests
MOST RECENT TESTS
Test #185 on
Retrome.pl
by 
Grzegorz Tested Pattern #49: Above The Fold Call To Action On Retrome.pl
Which A Or B Actually Wins? Find Out Before You Test.
Members see every test result — the winners, the flat ones, and the losers — along with exact effects and sample sizes. Use it to estimate your tests and prioritize by probability, not gut feel. Start every experiment with the odds on your side.
Test #186 on
by 
Devesh Khanal
Jul 02, 2018
Mobile
Home & Landing
X.X%
Sales
Devesh Tested Pattern #14: Exposed Menu Options
In this experiment, additional product categories were added at the top of the navigation.
Test #184 on
Bomgar.com
by 
Lee Elkins
Jun 25, 2018
Desktop
Mobile
Home & Landing
X.X%
Signups
Lee Tested Pattern #15: Bulleted Reassurances On Bomgar.com
Test #183 on
Trydesignlab.com
by 
Daniel Shapiro
Jun 19, 2018
Desktop
Mobile
Product
X.X%
Signups
Daniel Tested Pattern #46: Pay Later On Trydesignlab.com
Test #182 on
Yummly.com
by 
Marcos Ciarrocchi
Jun 12, 2018
Desktop
Listing
X.X%
Engagement
Marcos Tested Pattern #6: Customer Star Ratings On Yummly.com
Test #181 on
Yummly.com
by 
Kimberly Cheung
Jun 04, 2018
Desktop
Mobile
Signup
X.X%
Signups
Kimberly Tested Pattern #7: Social Counts On Yummly.com
Test #180 on
Radhabeauty.com
by 
Viljo Vabrit
Jun 03, 2018
Mobile
Global
X.X%
Sales
Viljo Tested Pattern #45: Benefit Bar On Radhabeauty.com
Test #179 on
Yummly.com
by Marcos Ciarrocchi
May 18, 2018
Desktop
Listing
X.X%
Signups
Marcos Tested Pattern #13: Centered Forms & Buttons On Yummly.com
Test #177 on
by Devesh Khanal
May 17, 2018
Desktop
Shopping Cart
X.X%
Revenue
Devesh Tested Pattern #66: Complementary Upsell
Test #178 on
by Devesh Khanal
May 17, 2018
Desktop
Product
X.X%
Sales
Devesh Tested Pattern #66: Complementary Upsell
Test #176 on
Kenhub.com
by 
Niels Hapke
May 16, 2018
Desktop
Mobile
Checkout
X.X%
Sales
Niels Tested Pattern #4: Testimonials On Kenhub.com
In this experiment, testimonials were added on a checkout screen.
Test #175 on
Thomasnet.com
by 
Julian Gaviria
May 14, 2018
Desktop
Mobile
Content
X.X%
Leads
Julian Tested Pattern #23: Inline Link Nudge On Thomasnet.com
Test #174 on
Examine.com
by 
Martin Wong
May 13, 2018
Desktop
Mobile
Checkout
X.X%
Sales
Martin Tested Pattern #67: Currency & Taxes On Examine.com
Test #173 on
Rollbar.com
by 
Mike Smith
May 08, 2018
Desktop
Mobile
Home & Landing
X.X%
Engagement
Mike Tested Pattern #22: Empowering Headline On Rollbar.com
Test #172 on
Trydesignlab.com
by Daniel Shapiro
May 08, 2018
Desktop
Mobile
Product
X.X%
Leads
Daniel Tested Pattern #11: Gradual Reassurance On Trydesignlab.com
Test #171 on
Sjvc.edu
by 
Phillip Tested Pattern #63: Trust Seals On Sjvc.edu
Test #169 on
Mt.com
by 
Vito Mediavilla
Apr 24, 2018
Desktop
Listing
X.X%
Leads
Vito Tested Pattern #37: List Or Grid View On Mt.com
Test #170 on
Goodui.org
by 
Jakub Linowski
Apr 24, 2018
Desktop
Mobile
Home & Landing
X.X%
Sales
Jakub Tested Pattern #49: Above The Fold Call To Action On Goodui.org
Test #168 on
Akademiafotografii.p...
by
Grzegorz Tested Pattern #45: Benefit Bar On Akademiafotografii.p...
Test #167 on
Lovehoney.co.uk
by 
Matthew Curry
Apr 10, 2018
Desktop
Product
X.X%
Sales
Matthew Tested Pattern #69: Autodiscounting On Lovehoney.co.uk
The idea is that, if the customer has an active discount code for that session (either by landing on a particular page, or entering a code somewhere), instead of just showing the discount in the basket, we show it further (earlier) up the funnel and automatically discount on the product page.
The effectiveness of this depends on the discount level, I've tested it at 30% and 50%.
With a 50% Discount:
Add to Cart rate +33%
Sales rate + 24%
With a 30% Discount:
Add to Cart rate +11.6%
Sales rate + 10.2%