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Test #121
on Bionicgloves.com
by 
VWO
Mar 13, 2015
Shopping Cart
X.X%
Revenue
VWO Tested Pattern #1: Remove Coupon Fields On Bionicgloves.com
VWO.com published this test which removed two coupon fields on a shopping cart: a gift card code and a special offer code.
Which A Or B Actually Wins? Find Out Before You Test.
Members see every test result — the winners, the flat ones, and the losers — along with exact effects and sample sizes. Use it to estimate your tests and prioritize by probability, not gut feel. Start every experiment with the odds on your side.
Test #25
on Nousdecor.com
by 
Heather Gillette
Jan 01, 2015
Desktop
Home & Landing
X.X%
Signups
Heather Tested Pattern #11: Gradual Reassurance On Nousdecor.com
Test #4
by 
Oskar Tested Pattern #54: Buy Now Or Smaller Commitment Button
A simple experiment with a button label change - comparing "buy now" vs potentially easier "contact this seller now" buttons. This test ran on a marketplace product detail page with the intention of generating leads.
Test #129
on Barackobama.com
by 
Kyle Rush
Jun 01, 2012
Desktop
Checkout
X.X%
Revenue
Kyle Tested Pattern #9: Multiple Steps On Barackobama.com
Kyle's team changed a donation form for the Barack Obama 2012 campaign from a single step to a 4 step one. The 4 steps were: amount, personal information, billing information and occupation/employer.
"Our plan was to separate the field groups into four smaller steps so that users did not feel overwhelmed by the length of the form." - Kyle Rush