All Latest 633 A/B Tests

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Test #12 on Covenanteyes.com by Nicole MorrisNicole Morris Dec 01, 2015 Desktop Mobile Home & Landing X.X% Sales

Nicole Tested Pattern #29: Surfaced Content On Covenanteyes.com

- Variant A
- Variant B

In the B variation, 3 blog posts were referenced at the bottom of the homepage. Each of the blog post articles also contained strong copy to present the problem the service was helping customers with (porn addition) - along with clear calls to start a subscription (the primary metric).
Total Sample: 26,652 • Statistical Power at 5% MDE: 12.2%

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Test #23 on Checkineasy.com by Justin BaerJustin Baer Oct 01, 2015 Desktop Mobile Home & Landing X.X% Signups

Justin Tested Pattern #52: How It Works On Checkineasy.com

- Variant A
- Variant B
Total Sample: 4,743 • Statistical Power at 5% MDE: 8.7%

Test #60 on Embracepetinsurance.... by Matt AsterMatt Aster Sep 30, 2015 Desktop Home & Landing X.X% Signups

Matt Tested Pattern #8: Natural Language Forms On Embracepetinsurance....

- Variant A
- Variant B
Total Sample: 12,102 • Statistical Power at 5% MDE: 60.3%

Test #6 on Runrun.it by Franklin ValadaresFranklin Valadares Sep 15, 2015 Desktop Mobile Home & Landing X.X% Progression

Franklin Tested Pattern #85: Benefit Button On Runrun.it

- Variant A
- Variant B
Total Sample: 9,618 • Statistical Power at 5% MDE: 14.3%

Test #15 on Embracepetinsurance.... by Matt AsterMatt Aster Aug 28, 2015 Desktop Home & Landing X.X% Leads

Matt Tested Pattern #8: Natural Language Forms On Embracepetinsurance....

- Variant A
- Variant B
Total Sample: 18,638 • Statistical Power at 5% MDE: 81.8%

Test #43 on Embracepetinsurance.... by Matt AsterMatt Aster Aug 01, 2015 Desktop Mobile Home & Landing X.X% Sales

Matt Tested Pattern #6: Customer Star Ratings On Embracepetinsurance....

- Variant A
- Variant B
Total Sample: 69,436 • Statistical Power at 5% MDE: 19.4%

Test #53 on by Someone Someone Aug 01, 2015 Desktop Home & Landing X.X% Sales

Someone Tested Pattern #6: Customer Star Ratings

- Variant A
- Variant B
Total Sample: 117,360 • Statistical Power at 5% MDE: 13.8%

Test #1 on by Oskar ZabikOskar Zabik May 01, 2015 Desktop Product X.X% Leads

Oskar Tested Pattern #9: Multiple Steps

- Variant A
- Variant B
Total Sample: 18,081 • Statistical Power at 5% MDE: 9.5%

Test #36 on Wpallimport.com by Louis ReingoldLouis Reingold May 01, 2015 Home & Landing X.X% Sales

Louis Tested Pattern #11: Gradual Reassurance On Wpallimport.com

- Variant A
- Variant B
Total Sample: 20,239 • Statistical Power at 5% MDE: 9.2%

Test #121 on Bionicgloves.com by VWO VWO Mar 13, 2015 Shopping Cart X.X% Revenue

VWO Tested Pattern #1: Remove Coupon Fields On Bionicgloves.com

- Variant A
- Variant B

VWO.com published this test which removed two coupon fields on a shopping cart: a gift card code and a special offer code.

Test #25 on Nousdecor.com by Heather GilletteHeather Gillette Jan 01, 2015 Desktop Home & Landing X.X% Signups

Heather Tested Pattern #11: Gradual Reassurance On Nousdecor.com

- Variant A
- Variant B
Total Sample: 3,215 • Statistical Power at 5% MDE: 7.5%

Test #4 on by Oskar ZabikOskar Zabik Dec 03, 2014 Mobile Desktop Product X.X% Leads

Oskar Tested Pattern #54: Buy Now Or Smaller Commitment Button

- Variant A
- Variant B

A simple experiment with a button label change - comparing "buy now" vs potentially easier "contact this seller now" buttons. This test ran on a marketplace product detail page with the intention of generating leads.
Total Sample: 5,809 • Statistical Power at 5% MDE: 5%

Test #129 on Barackobama.com by Kyle RushKyle Rush Jun 01, 2012 Desktop Checkout X.X% Revenue

Kyle Tested Pattern #9: Multiple Steps On Barackobama.com

- Variant A
- Variant B

Kyle's team changed a donation form for the Barack Obama 2012 campaign from a single step to a 4 step one. The 4 steps were: amount, personal information, billing information and occupation/employer.

"Our plan was to separate the field groups into four smaller steps so that users did not feel overwhelmed by the length of the form." - Kyle Rush