All Latest 617 A/B Tests

MOST RECENT TESTS

Test #343 on Snocks.com by Samuel HessSamuel Hess Mar 12, 2021 Desktop Mobile Product X.X% Sales

Samuel Tested Pattern #122: Zigzag Layout On Snocks.com

 - Variant A
 - Variant B

In this experiment, the content on a product page was reorganized into a zigzagging (alternating layout) along with reinforcing photos. Impact on adds-to-cart and total sales was measured.

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Test #327 on Backstage.com by Stanley ZuoStanley Zuo Nov 26, 2020 Desktop Signup X.X% Signups

Stanley Tested Pattern #120: Supporting Theme Images On Backstage.com

 - Variant A
 - Variant B

In this experiment, an aspirational photo was shown on the right side panel - reinforcing the theme of casting calls. The experiment measured progression to the next step and completed signups.

Test #311 on Backstage.com by Stanley ZuoStanley Zuo Aug 11, 2020 Desktop Mobile Home & Landing X.X% Sales

Stanley Tested Pattern #118: Category Images On Backstage.com

 - Variant A
 - Variant B

In this experiment, category links (linking to casting call search results) were replaced with tile images. In addition, 2 levels of categories were also replaced with a single text link for each tile. Finally, the font size of the link titles was also increased.

Test #241 on Kenhub.com by Niels HapkeNiels Hapke May 24, 2019 Desktop Mobile Signup X.X% Signups

Niels Tested Pattern #105: Lead Magnets On Kenhub.com

 - Variant A
 - Variant B

In this experiment, a free study guide ebook was promoted on a registration page.

Test #238 on Suzuki.be by Karl GilisKarl Gilis May 01, 2019 Desktop Home & Landing X.X% Progression

Karl Tested Pattern #104: Carousel Vs Static Grid Images On Suzuki.be

 - Variant A
 - Variant B

In this homepage experiment with a 4-slide carousel, the slides changed every 3.5 seconds and users could also choose another slide manually. In the variations, instead of the 4 slides in the carousel, static images were used to take up the same amount of space.

Test #226 on Microsoft.com by Ronny KohaviRonny Kohavi Feb 18, 2019 Desktop Product X.X% Sales

Ronny Tested Pattern #96: Single Focus Photos On Microsoft.com

 - Variant A
 - Variant B

Microsoft Store ran an experiment on the Surface Book 2 product page. The treatment showed a hero image with fewer, yet larger product photos

Test #221 on Microsoft.com by Ronny KohaviRonny Kohavi Jan 27, 2019 Desktop Product X.X% Sales

Ronny Tested Pattern #49: Above The Fold Call To Action On Microsoft.com

 - Variant A
 - Variant B

Microsoft Store ran an experiment on the Office 365 Home product page. The treatment raised the purchase calls to action higher by removing the hero image.

Test #206 on Yummly.com by Kimberly CheungKimberly Cheung Oct 25, 2018 Desktop Mobile Signup X.X% Signups

Kimberly Tested Pattern #40: Blurred Product Background On Yummly.com

 - Variant A
 - Variant B

This test ran on the first step of a multiple signup funnel and only changed the background to a blurred image.