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Test #345 on Getninjas.com.br by Rodolfo LugliRodolfo Lugli Mar 29, 2021 Desktop Home & Landing X.X% Leads

Rodolfo Tested Pattern #9: Multiple Steps On Getninjas.com.br

Pattern #9: Multiple Steps - Variant A
Pattern #9: Multiple Steps - Variant B

In this experiment, a single long form was broken into at least 3 steps. 

Total Sample: 401,145 • Statistical Power at 10% MDE: 99.9%

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Test #329 on Snocks.com by Samuel HessSamuel Hess Dec 23, 2020 Mobile Home & Landing X.X% Sales

Samuel Tested Pattern #14: Exposed Menu Options On Snocks.com

Pattern #14: Exposed Menu Options - Variant A
Pattern #14: Exposed Menu Options - Variant B

In this homepage experiment, a series of product categories were shown more visible near the top of the screen (instead of only being shown inside the hamburger menu). They linked up to corresponding listing pages with such items as: gifts, short socks, long socks, and underwear. Impact on adds-to-cart and total sales was measured.

Total Sample: 58,462 • Statistical Power at 10% MDE: 92.4%

Test #288 on Kenhub.com by Niels HapkeNiels Hapke Mar 05, 2020 Desktop Mobile Home & Landing X.X% Signups

Niels Tested Pattern #117: Company Logos On Kenhub.com

Pattern #117: Company Logos - Variant A
Pattern #117: Company Logos - Variant B

In this experiment, customer logos (of universities attended by students using Kenhub) were placed on a homepage. The experiment tested for the effect on registration visits, and premium subscription starts.

Total Sample: 36,420 • Statistical Power at 10% MDE: 98.9%

Test #286 on Volders.de by Alexander KriegerAlexander Krieger Feb 28, 2020 Desktop Mobile Home & Landing X.X% Sales

Alexander Tested Pattern #9: Multiple Steps On Volders.de

Pattern #9: Multiple Steps - Variant A
Pattern #9: Multiple Steps - Variant B

In this experiment, a long contract cancellation landing page (control) was broken down into 4 steps with 1 final summary step (variation).

Total Sample: 67,999 • Statistical Power at 10% MDE: 99.9%

Test #246 on Thomasnet.com by Julian GaviriaJulian Gaviria Jun 12, 2019 Desktop Mobile Home & Landing X.X% Progression

Julian Tested Pattern #88: Action Button On Thomasnet.com

Pattern #88: Action Button - Variant A
Pattern #88: Action Button - Variant B

In this experiment, the navigation label was changed from "Network" to "Find Suppliers". The idea was to make use of an action label with a clearer benefit.

Total Sample: 956,112 • Statistical Power at 10% MDE: 96.5%

Test #224 by Alex JamesAlex James Feb 11, 2019 Desktop Home & Landing X.X% Progression

Alex Tested Pattern #3: Fewer Form Fields

Pattern #3: Fewer Form Fields - Variant A
Pattern #3: Fewer Form Fields - Variant B

This experiment reduced the search form by removing the distance field.

Total Sample: 97,074 • Statistical Power at 10% MDE: 99.9%

Test #186 by Devesh KhanalDevesh Khanal Jul 02, 2018 Mobile Home & Landing X.X% Sales

Devesh Tested Pattern #14: Exposed Menu Options

Pattern #14: Exposed Menu Options - Variant A
Pattern #14: Exposed Menu Options - Variant B

In this experiment, additional product categories were added at the top of the navigation.

Total Sample: 76,974 • Statistical Power at 10% MDE: 93.1%

Test #150 on Normanrecords.com by Nathon RaineNathon Raine Feb 07, 2018 Desktop Home & Landing X.X% Sales

Nathon Tested Pattern #45: Benefit Bar On Normanrecords.com

Pattern #45: Benefit Bar - Variant A
Pattern #45: Benefit Bar - Variant B
Total Sample: 120,700 • Statistical Power at 10% MDE: 87.7%

Test #148 on Kenhub.com by Niels HapkeNiels Hapke Feb 01, 2018 Desktop Mobile Home & Landing X.X% Signups

Niels Tested Pattern #53: Problem-Solution Headline On Kenhub.com

Pattern #53: Problem-Solution Headline - Variant A
Pattern #53: Problem-Solution Headline - Variant B
Total Sample: 49,448 • Statistical Power at 10% MDE: 99.9%

Test #131 on Kenhub.com by Niels HapkeNiels Hapke Dec 11, 2017 Desktop Home & Landing X.X% Signups

Niels Tested Pattern #11: Gradual Reassurance On Kenhub.com

Pattern #11: Gradual Reassurance - Variant A
Pattern #11: Gradual Reassurance - Variant B
Total Sample: 121,291 • Statistical Power at 10% MDE: 99.9%

Test #95 on Vivareal.com.br by Rodrigo MauésRodrigo Maués May 01, 2017 Desktop Mobile Home & Landing X.X% Leads

Rodrigo Tested Pattern #15: Bulleted Reassurances On Vivareal.com.br

Pattern #15: Bulleted Reassurances - Variant A
Pattern #15: Bulleted Reassurances - Variant B
Total Sample: 20,832 • Statistical Power at 10% MDE: 99.8%

Test #90 on Vivareal.com.br by Rodrigo MauésRodrigo Maués Apr 01, 2017 Desktop Home & Landing X.X% Leads

Rodrigo Tested Pattern #13: Centered Forms & Buttons On Vivareal.com.br

Pattern #13: Centered Forms & Buttons - Variant A
Pattern #13: Centered Forms & Buttons - Variant B
Total Sample: 18,408 • Statistical Power at 10% MDE: 98%

Test #84 on Onlinefaxes.com by Jaymie FriesenJaymie Friesen Mar 02, 2017 Desktop Mobile Home & Landing X.X% Sales

Jaymie Tested Pattern #7: Social Counts On Onlinefaxes.com

Pattern #7: Social Counts - Variant A
Pattern #7: Social Counts - Variant B
Total Sample: 25,610 • Statistical Power at 10% MDE: 88.9%

Test #83 on Onlinefaxes.com by Jaymie FriesenJaymie Friesen Mar 02, 2017 Desktop Home & Landing X.X% Sales

Jaymie Tested Pattern #4: Testimonials On Onlinefaxes.com

Pattern #4: Testimonials - Variant A
Pattern #4: Testimonials - Variant B
Total Sample: 25,482 • Statistical Power at 10% MDE: 88.7%

Test #82 on Poll-app.com by Pierre Olivier MartelPierre Olivier Martel Jan 17, 2017 Desktop Mobile Home & Landing X.X% Signups

Pierre Olivier Tested Pattern #10: Postponed Modal Forms On Poll-app.com

Pattern #10: Postponed Modal Forms - Variant A
Pattern #10: Postponed Modal Forms - Variant B
Total Sample: 21,762 • Statistical Power at 10% MDE: 99.9%

Test #74 on Poll-app.com by Pierre Olivier MartelPierre Olivier Martel Jan 07, 2017 Desktop Home & Landing X.X% Signups

Pierre Olivier Tested Pattern #22: Empowering Headline On Poll-app.com

Pattern #22: Empowering Headline - Variant A
Pattern #22: Empowering Headline - Variant B
Total Sample: 7,217 • Statistical Power at 10% MDE: 93.2%

Test #55 on Autodesk.com by Lisa SeamanLisa Seaman Aug 11, 2016 Desktop Home & Landing X.X% Progression

Lisa Tested Pattern #14: Exposed Menu Options On Autodesk.com

Pattern #14: Exposed Menu Options - Variant A
Pattern #14: Exposed Menu Options - Variant B

In this test, some of the menu options (accessible in the top right hamburger menu) were copied over onto the top navigation. The options that were exposed were "All Products", "Free Trial" and "Buy".

Total Sample: 453,820 • Statistical Power at 10% MDE: 99.9%

Test #65 on Digitalmarketer.com by Justin RondeauJustin Rondeau Mar 01, 2016 Desktop Home & Landing X.X% Leads

Justin Tested Pattern #10: Postponed Modal Forms On Digitalmarketer.com

Pattern #10: Postponed Modal Forms - Variant A
Pattern #10: Postponed Modal Forms - Variant B
Total Sample: 5,788 • Statistical Power at 10% MDE: 97.3%

Test #28 on Digitalmarketer.com by Justin RondeauJustin Rondeau Mar 01, 2016 Desktop Home & Landing X.X% Leads

Justin Tested Pattern #3: Fewer Form Fields On Digitalmarketer.com

Pattern #3: Fewer Form Fields - Variant A
Pattern #3: Fewer Form Fields - Variant B
Total Sample: 6,315 • Statistical Power at 10% MDE: 88.6%

Test #60 on Embracepetinsurance.... by Matt AsterMatt Aster Sep 30, 2015 Desktop Home & Landing X.X% Signups

Matt Tested Pattern #8: Natural Language Forms On Embracepetinsurance....

Pattern #8: Natural Language Forms - Variant A
Pattern #8: Natural Language Forms - Variant B
Total Sample: 12,102 • Statistical Power at 10% MDE: 99.3%