All Latest 650 A/B Tests

In this experiment, the number of displayed tile results were modified (fewer vs more listing tiles shown per page). Impact on lead starts and lead completions were measured (Mobilesegment).

In this experiment, the favorite icons (hearts) were: 1) highlighted more prominently using a darker border color, and 2) when users hovered over them with a mouse, the heart icon filled with a red color. Impact on favorite clicks, adds to cart and sales was measured.

This experiment ran on search results page of an ecommerce grocery store.

50% of users saw product cards that upon clicking would open in the same window (Control).

The other 50% saw product cards that upon clicking would open in a new tab/window (Treatment).

Impact on adds to cart and orders was measured.

We should also add that this experiment was run as part of the Trustworthy Replication Project and only "adds-to-cart" were pre-registered as the primary metric - https://osf.io/yu4gm/overview

In this experiment, users who viewed a product and then visited a listing or search results page, saw "Recently Viewed" badges on top of the corresponding product tiles. Impact on adds to cart and sales was measured.

This experiment ran on desktop only, on all our regular product listing and search result page. In the control, clicking on products would open them up in the same page, whereas in the variation, the links opened in a new tab. Impact on adds-to-cart were measured.

This experiment ran on desktop only, on all our regular product listing and search result page. In the control, clicking on products would open them up in the same page, whereas in the variation, the links opened in a new tab. Impact on adds-to-cart were measured.

In this experiment, search results and listing pages received two additional filters to remove out-of-stock and in-store-only items. This reduced the number of results shown by default. The impact on add-to-cart actions, checkout flows, and completed sales was measured.

This experiment tested the presence of customer review (in the variation). As a result of adding customer reviews, the product page density decreased (requiring a bit more scrolling from longer product tiles). Impact on conversion was measured. 

Also the test originally ran as a "removal of customer reviews" test. However it was flipped here to align with the pattern.

In this experiment, the plus and minus quantity icons near the add to cart button were tested with different contrasts. The control had a higher contrast from a solid background color, and the variant was lower contrast. Impact on add to cart and sales was measured. (A/B test was inverted to B/A in order to fit the pattern).

In this experiment, left column filters (control) were tested against top-aligned and sticky filters (variation). The hypothesis was to increase their visibility. Impact on their use and progression to next step (product/tour detail page) were measured.

Instead of only displaying sort and filters at the top of a listing page, the variation always had them visible with a sticky/floating interaction. Impact on sales was measured.

In this experiment, some side column filters were made more visible by being automatically expanded. These included: brand, price and country of manufacturing.

In this experiment, the effect of having additional static category themed images was tested on category listing pages. Impact on sales was measured.

In this experiment, a one large product photo (control) was tested against a two-column layout with two smaller images (variation). Impact on sales was measured.

In this experiment, product availabiltiy bars were shown on products with low stock. This was shown on listing pages. Impact on adds to cart and sales was measured.

In this experiment, a floating top navigation was shown with a "Join" button. In the control, the navigation was only visible at the top of the page. Also keep in mind that signup starts were also triggered throughout multiple CTAs throughout the page and from particular job detail pages. The a/b test ran on a listing page of Backstage - a casting call job site. Impact on signups  and checkouts was measured.

In this listing page experiment, color sets of the same product were tested against individual products with unique colors (with additional product tiles). Essentially, the A version here contained fewer product items (with color sets), while the B version contained more results and tiles (with grouped products). Impact on total sales was measured.

(The original control and variation was inverted, but was flipped to match the fewer or more results pattern).

In this experiment, an additional call to action (Whatsapp link) was added on a listing page of one of Brazil's largest real estate sites.In the variation the 3 calls to action include: a link that launched the phone interaction, a general contact lead form, and finally the Whatsapp link (added in the variant).  Impact on total lead starts and completions was measured.

In this experiment, an additional and alternative text based call to action link was added on real estate properity listings. Instead of only having "Ligar" ("Call"), "Enviar mensagem" was also appended ("Send Message"). This additional link lead to a lead-gen form. 

This experiment added a small nudge or callout to encourage more signups. Attention was directed towards the save function, which lead to the signup flow for anyone not signed it. Impact on signups was measured.