10 Tests By Joachim Furuseth

  CRO Manager at Coop Norway     Website

Tests

Test #634 on Obsbygg.no by Joachim FurusethJoachim Furuseth Feb 18, 2026 Mobile

Joachim Tested Pattern #1: Remove Coupon Fields On Obsbygg.no

- Variant A
- Variant B

The control had a clickable link "Use discount code" which would reveal an input field for a coupon code. The variation removed this link and input field. Impact on purchases was measured. (Mobile only)

Test #635 on Obsbygg.no by Joachim FurusethJoachim Furuseth Feb 18, 2026 Desktop

Joachim Tested Pattern #1: Remove Coupon Fields On Obsbygg.no

- Variant A
- Variant B

The control had a clickable link "Use discount code" which would reveal an input field for a coupon code. The variation removed this link and input field. Impact on purchases was measured. (Desktop only)

Test #594 on Obs.no by Joachim FurusethJoachim Furuseth May 28, 2025 Mobile

Joachim Tested Pattern #141: Square or Rounded Buttons On Obs.no

- Variant A
- Variant B

In this experiment, add-to-cart buttons on product details pages were rounded to 20px (variation), whereas the control had square buttons. Impact on adds to cart and purchases were measured.

Test #593 on Obs.no by Joachim FurusethJoachim Furuseth May 27, 2025 Desktop

Joachim Tested Pattern #141: Square or Rounded Buttons On Obs.no

- Variant A
- Variant B

In this experiment, add-to-cart buttons on product details pages were rounded to 20px (variation), whereas the control had square buttons. Impact on adds to cart and purchases were measured.

Test #591 on Obsbygg.no by Joachim FurusethJoachim Furuseth May 25, 2025 Desktop

Joachim Tested Pattern #141: Square or Rounded Buttons On Obsbygg.no

- Variant A
- Variant B

In this experiment, add-to-cart buttons on product details pages were rounded to 20px (variation), whereas the control had square buttons. Impact on adds to cart and purchases were measured.

Test #592 on Obsbygg.no by Joachim FurusethJoachim Furuseth May 25, 2025 Mobile

Joachim Tested Pattern #141: Square or Rounded Buttons On Obsbygg.no

- Variant A
- Variant B

In this experiment, add-to-cart buttons on product details pages were rounded to 20px (variation), whereas the control had square buttons. Impact on adds to cart and purchases were measured.

Test #557 on Obsbygg.no by Joachim FurusethJoachim Furuseth Oct 17, 2024 Desktop

Joachim Tested Pattern #41: Sticky Call To Action On Obsbygg.no

- Variant A
- Variant B

A sticky floating navigation bar was tested on product pages. The floating navigation contained: the product name, price and an add to cart button (add to cart). Impact on sales was measured. (Desktop Only)

Test #558 on Obsbygg.no by Joachim FurusethJoachim Furuseth Oct 17, 2024 Mobile

Joachim Tested Pattern #41: Sticky Call To Action On Obsbygg.no

- Variant A
- Variant B

A sticky floating navigation bar was tested on product pages. The floating navigation contained: the product name, price and an add to cart button (add to cart). Impact on sales was measured. (Mobile Only)

Test #554 on Obs.no by Joachim FurusethJoachim Furuseth Sep 30, 2024 Desktop

Joachim Tested Pattern #41: Sticky Call To Action On Obs.no

- Variant A
- Variant B

A sticky floating navigation bar was tested on product pages. The floating navigation contained: the product name, price and two add to cart buttons (add to cart; pickup in store). Impact on sales was measured. (Desktop Only)

Test #555 on Obs.no by Joachim FurusethJoachim Furuseth Sep 30, 2024 Mobile

Joachim Tested Pattern #41: Sticky Call To Action On Obs.no

- Variant A
- Variant B

A sticky floating navigation bar was tested on product pages. The floating navigation contained: the product name, price and two add to cart buttons (add to cart; pickup in store). Impact on sales was measured. (Mobile only)