All Latest 608 A/B Tests

In this homepage experiment a number of changes were introduced - with perhaps the most prominent one being the replacement of a video component with customer review badges. Additional copy changes included reinforcement of the latest version number (v11) throughout the page, as well as a dedicated (v11) section in the middle of the page. Impact on demo signups was measured.

In this experiment, copy was added which showed the number of experts (in a given category) a person may gain access to after filling out a lead form. The context of this is a lead-gen landing page where people are seeking experts for legal purposes. Impact on initial progression (of a multi step form) and completed leads was measured.

In this experiment, supporting university logos were appended near the primary call to action for additional credibility. These logos were placed around the middle of long landing pages on Expert Institute's web site (where experts for legal advice are searched). Impact on total leads was measured.

In this experiment, five clickable feature elements were surfaced on the homepage. Clicking on any of these 5 elements launched an Instastory-like short 10 second video in full screen. These videos explained the key features of the software being offered. Impact on lead generation was measured.

In this experiment, three testimonials were appended at the bottom of landing pages of a contract cancelation service (paid). These testimonials were also shown throughout the complete signup funnel (4 more steps). Impact on progression (step 2) and final completed purchases were measured.

In this experiment, four TrustPilot reviews were appended at the bottom of landing pages of a contract cancelation service (paid). These reviews were also shown throughout the complete signup funnel (4 more steps). Impact on progression (step 2) and final completed purchases were measured.

This was a larger leap experiment with numerous changes to the header part of a design program landing page. One of the key changes however was a shift from a single to multiple call to actions for lead generation. In the control, all potential leads would first funnel through a single syllabus download flow. In the variation, users were given three visible choices: download syllabus, webinar signup and/or book a live call with admissions. Impact on overall generated leads was measured, as well as paid enrollments.

In this experiment, the addition of a secondary CTA for lead generation in the nav and the hero were tested. The additional button invited users to watch a gated demo video (approx 12 minutes). Clicking the CTA triggered a pop-up form collecting some basic contact information before the user could access the video page. Total leads were measured with lead form submittions. 

In this experiment, social proof and scarcity messages were shown on a course enrollment landing page. When students were starting to sign up at the beginning of each month (with greater availability), a simpler "X students have already enrolled in the next cohort" message was used.

Later in the month when fewer spots were available, a more scarce message was used with the following copy "ONLY X SPOTS available in the next cohort".

In both cases, the numbers were accurate and dynamically updated.

In this experiment, a single step popup modal was tested against a 4 step sign up funnel. Users entered the experiment on the homepage and the behavior of the two buttons, book a demo and get a quote, was adjusted. Impact on leads was measured.

In this experiment, an "optional" label was shown near a message form field. Impact on overall leads was measured (requesting experts).

In this experiment, the presence of a discount modal (bigger discount for larger purchases) was tested on home and product pages. The trigger happend after a scroll down, a few second pause, and a mouse scroll up interaction. Impact on sales was measured.

In this experiment, popular product category links were added near the bottom of the homepage of an online grocery store - Metro. Impact on completed sales was measured.

Does linking to a product detail page help? Or should a homepage simply focus on generic lead generation? In this homepage experiment, the presence of a component with a link to a detailed course landing page was tested. Impact on course enrollments was measured.

Here the experiment contained a layout change. Standard content components with varied heights were tested against sections with false bottoms. That is the conntent blocks in the variation took up 100% height of the viewport. This change was also applied throughout the rest of the content blocks. Impact on overall signup rates was measured.

In this experiment, an extra button to a signup lead form was placed above the fold. In the control, the same button appeared further down on the page.

In this experimemt, the average $ gain from a performed service category was shown on a landing page. Impact on leads was measured (people who would be signing up to offer a particular service).

In this experiment, a lead form with numerous fields shown all at once, was broken down into 3 steps. The first step only asked for a Specialty choice that expanded into a list of options. Impact on full form completions was measured.

In this experimemt, the number of service requests per month were shown that people can expect after signing up in a given category. Impact on leads was measured (people who would be signing up to offer a particular service).

In this experiment, popular categories were added at the bottom of a long ecommerce homepage. Impact on total sales was measured.