All Latest 633 A/B Tests

In this experiment, a video unboxing and product overview video was added on product pages. After pressing play, the video expanded to a full column width (taking over the middle column while replacing the 5 small square photo tiles and growing in height.) The video in its play state also contained a prominent (X) icon that allowed users to stop and revert to the original state.

Impact on adds to cart and sales was measured.

In this experiment published by Jay Kim, a sticky add to cart button was added on mobile product detail pages. It appeared after the scroll depth past the original add to cart button. Impact to adds to cart and completed sales was measured.

In this experiment from GuessTheTest.com, the control variation only showed the primary add-to-cart button further down on the page. The variation however turned the button into a floating one once users scrolled on the page. Impact on button clicks was measured.

In this experiment, additional customer product photos were shown at the top of the product page. A "Show More Photos" button was also added which launched a modal with additional and larger images. Impact on sales was measured.

In this experiment, reaffirming copy was added for particular size options in the variation. Here is the translation from German:

"These boxer shorts will be kept. Did you know that our boxer shorts in S are rarely returned? They fit perfectly - see for yourself!"

Impact on sales was measured.

In this experiment, a modal based message was shown to encourage extra products being added as complementary upsells. In the control, the promotion text appeared at the bottom as red text ("Buy one, get up to two 50% Off"). Whereas in the variation, specific products were shown on the modal (post add-to-cart). Impact on adds-to-cart, sales and average revenue was measured.

A sticky floating navigation bar was tested on product pages. The floating navigation contained: the product name, price and an add to cart button (add to cart). Impact on sales was measured. (Desktop Only)

A sticky floating navigation bar was tested on product pages. The floating navigation contained: the product name, price and an add to cart button (add to cart). Impact on sales was measured. (Mobile Only)

In this experiment, free shipping was a/b tested against free shipping with a 30€ purchase or higher. Hence, in the variation, customers needed to reach a cart amount total in order to be eligible for the free shipping. 

A sticky floating navigation bar was tested on product pages. The floating navigation contained: the product name, price and two add to cart buttons (add to cart; pickup in store). Impact on sales was measured. (Desktop Only)

A sticky floating navigation bar was tested on product pages. The floating navigation contained: the product name, price and two add to cart buttons (add to cart; pickup in store). Impact on sales was measured. (Mobile only)

In this experiment, existing reassurance copy was changed. The control contained copy that focused on splitting payments and paying over time. The variation challenged this and showed a best price guarantee and the ability to earn credits. 

In this experiment, a floating page level navigation was added near the top of the product pages (under the main image). The navigation links included: Overview, Itinerary, What's Included, Operator, Reviews and Availability. Impact on next step progression was measured.

In this product landing page experiment, the plan sort order was rearranged. In the control it was sorted from least expensive to most expensive. In the variation, the plans were shown as most expensive first. Impact on sales and revenue was measured.

In this experiment, a modal based message was shown to encourage extra products being added as complementary upsells. In the control, the promotion text appeared at the bottom as red text ("Buy one, get up to two 50% Off"). Whereas in the variation, specific products were shown on the modal (post add-to-cart). Impact on adds-to-cart, sales and average revenue was measured.

In this experiment, a single image carousel gallery was replaced with a grid gallery. In addition the variation also used: taller swatches; a wider size box, added fit (slim, relaxed, straight, wide) options; and used a wider Add to Cart CTA (full width of the column). Impact on sales was measured.

In this experiment, social proof copy was added just below product photos. The copy emphasied that "3 million satisfied customers" and "10 million deliveries since 2003". Impact on sales was measured.

In this experiment, a simple product category link was added on product detail pages. These links linked to listing pages with more of a similar product type. Impact on sales was measured.

In this experiment, copy related to payment duration types (paid in full or ongoing) was changed. In the the control, one of the option used the "Pay in Full" copy, whereas the variation changed this to "One-time payment". Impact on sales was measured.

In this experiment, a club subscription duration was preselected to 6 in the variation. The control had no club durations preselected. As a result of preselecting a club duration, a more visible price also appeared at the top (sooner in the variation). Impact on sales was measured.