All Latest 608 A/B Tests

Screen

Device

Metric

Tag

Power of 80%+ for

Only Significant

p-value < 0.05

Become a member to unlock the abiltiy to see the highest impact a/b tests. Being able to see the actual test results and sort by impact allows growth and experimentation teams to take action on the biggest gains first

MOST RECENT TESTS

Test #160 on Examine.com by Martin Wong Mar 15, 2018 Desktop Mobile Product

Martin Tested Pattern #49: Above The Fold Call To Action On Examine.com

Test #157 on Bobandlush.com by Viljo Vabrit Mar 06, 2018 Desktop Product

Viljo Tested Pattern #62: Urgent Next Day Delivery On Bobandlush.com

Hypothesis - Urgency leads to higher conversions as people have less time to think and will instead follow their impulse to complete the purchase now rather than later.

The Treatment - From Monday to Friday, before 4 PM, we added the urgency message “Free next business day delivery if you order before 4 PM (UK)”. We placed the urgency message just below the product name ensuring that it fell into the reading pattern of all visitors interested in the products. To ensure the treatment was only shown at the right time and for the right people we added a condition: MON, TUE, WED, THU, FRI before 4 PM; UK IP.

Test #155 on Mt.com by Vito Mediavilla Feb 22, 2018 Mobile Product

Vito Tested Pattern #3: Fewer Form Fields On Mt.com

Test #154 on Reverb.com by Nicholas Evans Feb 20, 2018 Desktop Mobile Product

Nicholas Tested Pattern #59: Inverted Or Consistent Button Styles On Reverb.com

Test #152 on Reverb.com by Nicholas Evans Feb 13, 2018 Desktop Mobile Product

Nicholas Tested Pattern #15: Bulleted Reassurances On Reverb.com

Test #149 on Reverb.com by Nicholas Evans Feb 07, 2018 Desktop Product

Nicholas Tested Pattern #16: Welcome Mat - Partial On Reverb.com

Test #147 on Reverb.com by Nicholas Evans Jan 25, 2018 Desktop Mobile Product

Nicholas Tested Pattern #20: Canned Response On Reverb.com

Test #144 on Examine.com by Martin Wong Jan 14, 2018 Desktop Mobile Product

Martin Tested Pattern #27: More For Less Headline On Examine.com

Test #142 on Streamlineicons.com by Vincent Le moign Jan 13, 2018 Desktop Product

Vincent Tested Pattern #27: More For Less Headline On Streamlineicons.com

Test #140 on Akademiafotografii.p... by Grzegorz Jancewicz Jan 05, 2018 Desktop Mobile Product

Grzegorz Tested Pattern #46: Pay Later On Akademiafotografii.p...

The test was run on multiple course pages. The screenshot contains the cropped bottom part of a long screen with an exposed signup form. The variation introduced additional text above the form which states: "Free Cancellation. Payment is not required today".

Test #141 on Trydesignlab.com by Daniel Shapiro Jan 05, 2018 Desktop Mobile Product

Daniel Tested Pattern #49: Above The Fold Call To Action On Trydesignlab.com

The variation introduced a call to action at the top of the screen that linked to a form deep down on a long course page.

Test #136 on Missetam.nl by Marlies Wilms Floet Dec 18, 2017 Desktop Product

Marlies Wilms Tested Pattern #42: Countdown Timer On Missetam.nl

De Nieuwe Zaak (a Dutch ecommerce agency) tested a countdown timer on an ecommerce site. The variation showed how many hours and minutes were left in order to be eligible for next day delivery. The variation beat the control which did not have this element of urgency.

Test #134 on Kenhub.com by Niels Hapke Dec 14, 2017 Desktop Product

Niels Tested Pattern #41: Sticky Call To Action On Kenhub.com

In this beautiful test, the key change was the introduction of a larger call to action linking to a premium / upgrade screen. The call to action was placed on the left sidebar which was floating. This is a great example of providing visibility to important elements by making them persistent.

Test #125 on Vivareal.com.br by Rodrigo Maués Nov 13, 2017 Desktop Product