All Latest 650 A/B Tests
MOST RECENT TESTS
Test #389
on Svsound.com
by 
Keenan Davis
Dec 16, 2021
Desktop
Mobile
Checkout
X.X%
Sales
Keenan Tested Pattern #1: Remove Coupon Fields On Svsound.com
In this simple experiment, a highly visible coupon field was replaced with a less visible (but clickable) link in the variation. Clicking on the link would show the coupon field. Impact on sales and revenue was measured.
Which A Or B Actually Wins? Find Out Before You Test.
Members see every test result — the winners, the flat ones, and the losers — along with exact effects and sample sizes. Use it to estimate your tests and prioritize by probability, not gut feel. Start every experiment with the odds on your side.
Test #383
by 
Jakub Linowski
Nov 11, 2021
Desktop
Checkout
X.X%
Sales
Jakub Tested Pattern #123: Single Or Double Column Form Fields
In this simple [inverted] experiment, the variation organized the form fields into a single column. The control had two columns of form fields.
Test #344
by Jakub Linowski
Mar 11, 2021
Desktop
Checkout
X.X%
Sales
Jakub Tested Pattern #108: Frequently Asked Questions
Three common delivery questions were answered at the bottom of a checkout page.
Test #340
by Jakub Linowski
Feb 25, 2021
Desktop
Checkout
X.X%
Sales
Jakub Tested Pattern #114: Less Or More Visible Prices
In this experiment, the variation added a second total price at the bottom of the checkout screen just above the checkout button. The impact on sales was measured.
Test #320
by Jakub Linowski
Oct 20, 2020
Desktop
Checkout
X.X%
Sales
Jakub Tested Pattern #49: Above The Fold Call To Action
An extra "Place Order" button was duplicated above the fold on this checkout page. The control had a similar button further down at the bottom of the screen. The impact on total sales was measured from this change.
Test #274
by 
Someone
Dec 16, 2019
Desktop
Mobile
Checkout
X.X%
Sales
Someone Tested Pattern #1: Remove Coupon Fields
In this experiment, a fully visible coupon field (A) was made less visible by turning it into a default collaped link (B). Clicking on the link caused the coupon field to appear.
Test #232
on Yoast.com
by 
Sjardo Janssen
Mar 15, 2019
Desktop
Mobile
Checkout
X.X%
Sales
Sjardo Tested Pattern #6: Customer Star Ratings On Yoast.com
In this experiment, the Yoast team replaced one of the bulleted reassurances on their checkout page ("4.9 out of 5 stars" vs "24/7 Free support"). Raising the question - is free support or high reviews valued more? - Thanks Sjardo & Meike for sharing!
Test #49
on Menufy.com
by 
Aleksandr Elesev
Oct 26, 2018
Desktop
Mobile
Checkout
X.X%
Sales
Aleksandr Tested Pattern #46: Pay Later On Menufy.com
Test #202
on Kenhub.com
by 
Niels Hapke
Oct 01, 2018
Desktop
Mobile
Checkout
X.X%
Sales
Niels Tested Pattern #13: Centered Forms & Buttons On Kenhub.com
In this experiment, the form layout was adjusted by shifting the side benefits further down below the form.
Test #176
on Kenhub.com
by Niels Hapke
May 16, 2018
Desktop
Mobile
Checkout
X.X%
Sales
Niels Tested Pattern #4: Testimonials On Kenhub.com
In this experiment, testimonials were added on a checkout screen.
Test #158
on Kenhub.com
by Niels Hapke
Mar 11, 2018
Desktop
Mobile
Checkout
X.X%
Sales
Niels Tested Pattern #63: Trust Seals On Kenhub.com
Test #159
on Swimsuitsforall.com
by 
Devesh Khanal
Mar 11, 2018
Desktop
Checkout
X.X%
Sales
Devesh Tested Pattern #63: Trust Seals On Swimsuitsforall.com
Test #145
on Normanrecords.com
by 
Nathon Raine
Jan 18, 2018
Desktop
Checkout
X.X%
Sales
Nathon Tested Pattern #1: Remove Coupon Fields On Normanrecords.com
In this test the coupon field was replaced with a small link that would bring the field back if needed. This is a more suble approach than just completely removing the coupon field. It still allows for the use of coupon fields by those customers which are truly searching for a way to enter their aquired codes.
Test #51
on Menufy.com
by Aleksandr Elesev
Oct 20, 2016
Desktop
Mobile
Checkout
X.X%
Sales
Aleksandr Tested Pattern #63: Trust Seals On Menufy.com
