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Test #437 on Vivareal.com.br by Rodrigo Maués Oct 28, 2022 Desktop Mobile X.X% Leads

Rodrigo Tested Pattern #18: Single Or Alternative Buttons On Vivareal.com.br

Pattern #18: Single Or Alternative Buttons - Variant A

Pattern #18: Single Or Alternative Buttons - Variant B

In this experiment, an additional and alternative text based call to action link was added on real estate properity listings. Instead of only having "Ligar" ("Call"), "Enviar mensagem" was also appended ("Send Message"). This additional link lead to a lead-gen form.

Total Sample: 2,595,541 • Statistical Power at 5% MDE: 99.9%

Test #86 on Vivareal.com.br by Rodrigo Maués Feb 28, 2021 Mobile Desktop X.X% Leads

Rodrigo Tested Pattern #3: Fewer Form Fields On Vivareal.com.br

Pattern #3: Fewer Form Fields - Variant A

Pattern #3: Fewer Form Fields - Variant B

In this experiment, the telephone field was removed from a lead form on a property page. Impact on leads was measured.

Total Sample: 101,914 • Statistical Power at 5% MDE: 43.5%

Test #99 on Vivareal.com.br by Rodrigo Maués Sep 23, 2020 Desktop Mobile X.X% Leads

Rodrigo Tested Pattern #24: Visible Availability On Vivareal.com.br

Pattern #24: Visible Availability - Variant A

Pattern #24: Visible Availability - Variant B

In this experiment, a lead form on a listing page showed whether an agent was recently online or not. The diplayed had two statuses: either indicating that someone is online now, or the most recent time they were online in minutes.

Total Sample: 249,954 • Statistical Power at 5% MDE: 88.6%

Test #143 on Vivareal.com.br by Rodrigo Maués Jan 14, 2018 Desktop X.X% Leads