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Test #604 by Melina HessMelina Hess Jul 31, 2025 Mobile Product X.X% Sales

Melina Tested Pattern #46: Pay Later

Pattern #46: Pay Later - Variant A
Pattern #46: Pay Later - Variant B

In this experiment, a Paypal badge with "buy now pay later" copy (pay within 30 days) was added underneath the add-to-cart button on product pages. Impact on adds to cart and sales was measured.
Total Sample: 645,035 • Statistical Power at 2% MDE: 82.6%

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Test #484 on Snocks.com by Melina HessMelina Hess Jul 21, 2023 Desktop Mobile Product X.X% Sales

Melina Tested Pattern #80: Persistent Filters On Snocks.com

Pattern #80: Persistent Filters - Variant A
Pattern #80: Persistent Filters - Variant B

In this experiment, the variation remembered and prefilled user's size choices for the duration of the session. The control version always started with a fixed product size value (ex: XS). The variation prefilled them between products or screen refreshes. Impact on sales was measured.
Total Sample: 920,166 • Statistical Power at 2% MDE: 86.3%

Test #362 on Vivareal.com.br by Vinicius Barros PeixotoVinicius Barros Peixoto Jun 23, 2021 Desktop Mobile Product X.X% Leads

Vinicius Tested Pattern #7: Social Counts On Vivareal.com.br

Pattern #7: Social Counts - Variant A
Pattern #7: Social Counts - Variant B

In this experiment, the number of recent property views was displayed under the call to action. Impact on overall lead generation was measured. (Translated using Google from Brazilian Portuguese.)
Total Sample: 7,087,369 • Statistical Power at 2% MDE: 99.9%

Test #314 on Zapimoveis.com.br by Vinicius Barros PeixotoVinicius Barros Peixoto Aug 21, 2020 Desktop Mobile Product X.X% Leads

Vinicius Tested Pattern #43: Long Titles On Zapimoveis.com.br

Pattern #43: Long Titles - Variant A
Pattern #43: Long Titles - Variant B

In this experiment, a dynamic page title was generated and added at the top of the screen. The first few words from a property description were used to dynamically generate these titles. The effect on leads was measured.
Total Sample: 6,533,516 • Statistical Power at 2% MDE: 99.9%

Test #125 on Vivareal.com.br by Rodrigo MauésRodrigo Maués Nov 13, 2017 Desktop Product X.X% Leads

Rodrigo Tested Pattern #38: Faded Background Form On Vivareal.com.br

Pattern #38: Faded Background Form - Variant A
Pattern #38: Faded Background Form - Variant B
Total Sample: 2,628,666 • Statistical Power at 2% MDE: 99.9%