Access GoodUI through our MCP serverNEW Learn more Access GoodUI through our MCP serverNEW

All Latest 650 A/B Tests

New 10 tests added since your last visit

MOST RECENT TESTS

Test #639 on Obs.no by Joachim FurusethJoachim Furuseth Mar 23, 2026 Mobile Checkout X.X% Sales

Joachim Tested Pattern #1: Remove Coupon Fields On Obs.no

Pattern #1: Remove Coupon Fields - Variant A
Pattern #1: Remove Coupon Fields - Variant B

The control had a clickable link "Use discount code" which would reveal an input field for a coupon code. The variation removed this link and input field. Impact on purchases was measured. (Mobile only)
Total Sample: 187,529 • Statistical Power at 2% MDE: 97.9%

Which A Or B Actually Wins? Find Out Before You Test.

Members see every test result — the winners, the flat ones, and the losers — along with exact effects and sample sizes. Use it to estimate your tests and prioritize by probability, not gut feel. Start every experiment with the odds on your side.

Get Access to All Test Results

Test #49 on Menufy.com by Aleksandr ElesevAleksandr Elesev Oct 26, 2018 Desktop Mobile Checkout X.X% Sales

Aleksandr Tested Pattern #46: Pay Later On Menufy.com

Pattern #46: Pay Later - Variant A
Pattern #46: Pay Later - Variant B
Total Sample: 21,184 • Statistical Power at 2% MDE: 98.7%

Test #159 on Swimsuitsforall.com by Devesh KhanalDevesh Khanal Mar 11, 2018 Desktop Checkout X.X% Sales

Devesh Tested Pattern #63: Trust Seals On Swimsuitsforall.com

Pattern #63: Trust Seals - Variant A
Pattern #63: Trust Seals - Variant B
Total Sample: 66,919 • Statistical Power at 2% MDE: 82.8%

Test #51 on Menufy.com by Aleksandr ElesevAleksandr Elesev Oct 20, 2016 Desktop Mobile Checkout X.X% Sales

Aleksandr Tested Pattern #63: Trust Seals On Menufy.com

Pattern #63: Trust Seals - Variant A
Pattern #63: Trust Seals - Variant B
Total Sample: 14,269 • Statistical Power at 2% MDE: 93.3%