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Test #368 on Mvideo.ru by Andrey AndreevAndrey Andreev Aug 02, 2021 Desktop Home & Landing X.X% Sales

Andrey Tested Pattern #135: Product Categories On Mvideo.ru

Pattern #135: Product Categories - Variant A
Pattern #135: Product Categories - Variant B

In this experiment, popular categories were added at the bottom of a long ecommerce homepage. Impact on total sales was measured.

Total Sample: 2,278,698 • Statistical Power at 2% MDE: 89.6%

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Test #356 on Mvideo.ru by Andrey AndreevAndrey Andreev May 29, 2021 Desktop Mobile Home & Landing X.X% Sales

Andrey Tested Pattern #135: Product Categories On Mvideo.ru

Pattern #135: Product Categories - Variant A
Pattern #135: Product Categories - Variant B

In this experiment, popular search terms were added at the bottom of a long e-commerce homepage. Hence, the variation showed additional search triggers that lead to results pages. (Translated from Russian using Google Translate)

Total Sample: 5,469,900 • Statistical Power at 2% MDE: 96.1%

Test #345 on Getninjas.com.br by Rodolfo LugliRodolfo Lugli Mar 29, 2021 Desktop Home & Landing X.X% Leads

Rodolfo Tested Pattern #9: Multiple Steps On Getninjas.com.br

Pattern #9: Multiple Steps - Variant A
Pattern #9: Multiple Steps - Variant B

In this experiment, a single long form was broken into at least 3 steps. 

Total Sample: 401,145 • Statistical Power at 2% MDE: 94.2%