All Latest 645 A/B Tests

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Test #275 on Prepagent.com by Arthur SparksArthur Sparks Dec 31, 2019 Desktop Pricing X.X% Revenue

Arthur Tested Pattern #114: Less Or More Visible Prices On Prepagent.com

Pattern #114: Less Or More Visible Prices - Variant A
Pattern #114: Less Or More Visible Prices - Variant B

In this experiment, all three prices of each plan were shifted higher for greater visibility.

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Test #272 on Backstage.com by Stanley ZuoStanley Zuo Dec 03, 2019 Desktop Pricing X.X% Revenue

Stanley Tested Pattern #113: More Or Fewer Plans On Backstage.com

Pattern #113: More Or Fewer Plans - Variant A
Pattern #113: More Or Fewer Plans - Variant B

In this experiment, the three pricing plans were condensed into a single recommended plan (annual), with a secondary option to choose the monthly plan.

Test #265 on Poll-app.com by Pierre Olivier MartelPierre Olivier Martel Oct 17, 2019 Desktop Mobile Pricing X.X% Sales

Pierre Olivier Tested Pattern #112: Lower Price Frames On Poll-app.com

Pattern #112: Lower Price Frames - Variant A
Pattern #112: Lower Price Frames - Variant B

In this experiment, the $69 payment was explained as $6 per month over 1 year, and the $89 was explained as $4 per month over 2 years. 
Total Sample: 4,157 • Statistical Power at 5% MDE: 7.9%

Test #254 on Volders.de by Alexander KriegerAlexander Krieger Aug 16, 2019 Desktop Mobile Signup X.X% Revenue

Alexander Tested Pattern #17: Least Or Most Expensive First On Volders.de

Pattern #17: Least Or Most Expensive First - Variant A
Pattern #17: Least Or Most Expensive First - Variant B

In this experiment, 4 things were adjusted in the variation: the highest pricing plan was shifted to the left, it was set as the default one, the recommendation was also adjusted to point to the highest plan, and one benefit from the lowest plan was removed (customer support).

Test #253 on Volders.de by Alexander KriegerAlexander Krieger Aug 08, 2019 Desktop Mobile Signup X.X% Revenue

Alexander Tested Pattern #17: Least Or Most Expensive First On Volders.de

Pattern #17: Least Or Most Expensive First - Variant A
Pattern #17: Least Or Most Expensive First - Variant B

In this experiment, two pricing plans were inverted to show the most expensive plan first (in the variation).

Test #223 on Volders.de by Alexander KriegerAlexander Krieger Feb 01, 2019 Desktop Mobile Signup X.X% Revenue

Alexander Tested Pattern #12: Payment First On Volders.de

Pattern #12: Payment First - Variant A
Pattern #12: Payment First - Variant B

This test deprioritized the free option (kostenlos) of cancelling a contract. It did so by placing it under the paid options as small text link / radio option.

Test #183 on Trydesignlab.com by Daniel ShapiroDaniel Shapiro Jun 19, 2018 Desktop Mobile Product X.X% Signups

Daniel Tested Pattern #46: Pay Later On Trydesignlab.com

Pattern #46: Pay Later - Variant A
Pattern #46: Pay Later - Variant B
Total Sample: 5,495 • Statistical Power at 5% MDE: 4.9%

Test #167 on Lovehoney.co.uk by Matthew CurryMatthew Curry Apr 10, 2018 Desktop Product X.X% Sales

Matthew Tested Pattern #69: Autodiscounting On Lovehoney.co.uk

Pattern #69: Autodiscounting - Variant A
Pattern #69: Autodiscounting - Variant B

The idea is that, if the customer has an active discount code for that session (either by landing on a particular page, or entering a code somewhere), instead of just showing the discount in the basket, we show it further (earlier) up the funnel and automatically discount on the product page.

The effectiveness of this depends on the discount level, I've tested it at 30% and 50%.

With a 50% Discount:
Add to Cart rate +33%
Sales rate + 24%

With a 30% Discount:
Add to Cart rate +11.6%
Sales rate + 10.2%

Test #166 on Olark.com by Sunir ShahSunir Shah Apr 05, 2018 Desktop Mobile Home & Landing X.X% Sales

Sunir Tested Pattern #12: Payment First On Olark.com

Pattern #12: Payment First - Variant A
Pattern #12: Payment First - Variant B

Olark's homepage was directing users towards a free forever trial - with followup nudges to upgrade some days later. The variation B of the experiment tested a more aggressive push to a pricing page page - with options to select a paid plan, as well as provide a credit card (getting the payment conversation out of the way sooner).
Total Sample: 61,916 • Statistical Power at 5% MDE: 7.3%

Test #160 on Examine.com by Martin WongMartin Wong Mar 15, 2018 Desktop Mobile Product X.X% Sales

Martin Tested Pattern #49: Above The Fold Call To Action On Examine.com

Pattern #49: Above The Fold Call To Action - Variant A
Pattern #49: Above The Fold Call To Action - Variant B
Total Sample: 25,025 • Statistical Power at 5% MDE: 9%

Test #130 on Kenhub.com by Niels HapkeNiels Hapke Dec 07, 2017 Desktop Pricing X.X% Revenue

Niels Tested Pattern #17: Least Or Most Expensive First On Kenhub.com

Pattern #17: Least Or Most Expensive First - Variant A
Pattern #17: Least Or Most Expensive First - Variant B

In this experiment, the plans were sorted by the most expensive first, left to right (variation).

Test #117 on Ssdnodes.com by Matt ConnorMatt Connor Oct 02, 2017 Desktop Shopping Cart X.X% Sales

Matt Tested Pattern #21: What It's Worth On Ssdnodes.com

Pattern #21: What It's Worth - Variant A
Pattern #21: What It's Worth - Variant B
Total Sample: 4,000 • Statistical Power at 5% MDE: 7.9%

Test #88 on Ssdnodes.com by Matt ConnorMatt Connor Mar 31, 2017 Desktop Mobile Shopping Cart X.X% Progression

Matt Tested Pattern #21: What It's Worth On Ssdnodes.com

Pattern #21: What It's Worth - Variant A
Pattern #21: What It's Worth - Variant B
Total Sample: 2,306 • Statistical Power at 5% MDE: 14.5%

Test #79 by Chris GowardChris Goward Jan 10, 2017 Desktop Product X.X% Sales

Chris Tested Pattern #15: Bulleted Reassurances

Pattern #15: Bulleted Reassurances - Variant A
Pattern #15: Bulleted Reassurances - Variant B
Total Sample: 11,006 • Statistical Power at 5% MDE: 21%

Test #70 on Uptowork.com by Kuba KoziejKuba Koziej Nov 01, 2016 Desktop Pricing X.X% Revenue

Kuba Tested Pattern #17: Least Or Most Expensive First On Uptowork.com

Pattern #17: Least Or Most Expensive First - Variant A
Pattern #17: Least Or Most Expensive First - Variant B

This test simply ordered the pricing plans from highest to most expensive. Overall sales decreased by an insignificant -1% with a possible +14% increase to the most expensive plan. The net effect was an insignificant 0.9% increase the the premium plans.

Test #2 on Wpallimport.com by Louis ReingoldLouis Reingold Jan 01, 2016 Desktop Pricing X.X% Sales

Louis Tested Pattern #21: What It's Worth On Wpallimport.com

Pattern #21: What It's Worth - Variant A
Pattern #21: What It's Worth - Variant B
Total Sample: 7,009 • Statistical Power at 5% MDE: 9.4%