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Test #320 by Jakub Linowski Oct 20, 2020 Desktop Checkout X.X% Sales

Jakub Tested Pattern #49: Above The Fold Call To Action

Pattern #49: Above The Fold Call To Action - Variant A

Pattern #49: Above The Fold Call To Action - Variant B

An extra "Place Order" button was duplicated above the fold on this checkout page. The control had a similar button further down at the bottom of the screen. The impact on total sales was measured from this change.

Total Sample: 2,908 • Statistical Power at 10% MDE: 99.9%

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Test #274 by Someone Dec 16, 2019 Desktop Mobile Checkout X.X% Sales

Someone Tested Pattern #1: Remove Coupon Fields

Pattern #1: Remove Coupon Fields - Variant A

Pattern #1: Remove Coupon Fields - Variant B

In this experiment, a fully visible coupon field (A) was made less visible by turning it into a default collaped link (B). Clicking on the link caused the coupon field to appear.

Total Sample: 3,851 • Statistical Power at 10% MDE: 99.9%

Test #232 on Yoast.com by Sjardo Janssen Mar 15, 2019 Desktop Mobile Checkout X.X% Sales

Sjardo Tested Pattern #6: Customer Star Ratings On Yoast.com

Pattern #6: Customer Star Ratings - Variant A

Pattern #6: Customer Star Ratings - Variant B

In this experiment, the Yoast team replaced one of the bulleted reassurances on their checkout page ("4.9 out of 5 stars" vs "24/7 Free support"). Raising the question - is free support or high reviews valued more? - Thanks Sjardo & Meike for sharing!

Total Sample: 20,661 • Statistical Power at 10% MDE: 81.7%

Test #49 on Menufy.com by Aleksandr Elesev Oct 26, 2018 Desktop Mobile Checkout X.X% Sales

Aleksandr Tested Pattern #46: Pay Later On Menufy.com

Total Sample: 21,184 • Statistical Power at 10% MDE: 99.9%

Test #202 on Kenhub.com by Niels Hapke Oct 01, 2018 Desktop Mobile Checkout X.X% Sales

Niels Tested Pattern #13: Centered Forms & Buttons On Kenhub.com

Pattern #13: Centered Forms & Buttons - Variant A

Pattern #13: Centered Forms & Buttons - Variant B

In this experiment, the form layout was adjusted by shifting the side benefits further down below the form.

Total Sample: 2,884 • Statistical Power at 10% MDE: 97.7%

Test #176 on Kenhub.com by Niels Hapke May 16, 2018 Desktop Mobile Checkout X.X% Sales

Niels Tested Pattern #4: Testimonials On Kenhub.com

In this experiment, testimonials were added on a checkout screen.

Total Sample: 3,333 • Statistical Power at 10% MDE: 97.6%

Test #158 on Kenhub.com by Niels Hapke Mar 11, 2018 Desktop Mobile Checkout X.X% Sales

Niels Tested Pattern #63: Trust Seals On Kenhub.com

Total Sample: 3,516 • Statistical Power at 10% MDE: 99.6%

Test #159 on Swimsuitsforall.com by Devesh Khanal Mar 11, 2018 Desktop Checkout X.X% Sales

Devesh Tested Pattern #63: Trust Seals On Swimsuitsforall.com

Total Sample: 66,919 • Statistical Power at 10% MDE: 99.9%

Test #145 on Normanrecords.com by Nathon Raine Jan 18, 2018 Desktop Checkout X.X% Sales

Nathon Tested Pattern #1: Remove Coupon Fields On Normanrecords.com

In this test the coupon field was replaced with a small link that would bring the field back if needed. This is a more suble approach than just completely removing the coupon field. It still allows for the use of coupon fields by those customers which are truly searching for a way to enter their aquired codes.

Total Sample: 4,139 • Statistical Power at 10% MDE: 99.9%

Test #51 on Menufy.com by Aleksandr Elesev Oct 20, 2016 Desktop Mobile Checkout X.X% Sales