Tests | GoodUI

Test #320 on by Jakub Linowski Oct 20, 2020 Desktop Checkout

Jakub Tested Pattern #49: Above The Fold Call To Action

An extra "Place Order" button was duplicated above the fold on this checkout page. The control had a similar button further down at the bottom of the screen. The impact on total sales was measured from this change.

Test #61 on by Someone Jun 26, 2020 Desktop Checkout

Someone Tested Pattern #9: Multiple Steps

In this experiment, a single screen checkout was turned into a series of smaller steps in variation B. This was achieved by showing fewer fields on the first step, and shifting the remaining ones into a 3 step modal popup. The experiment measured successful transactions (sales).

Test #274 on by Someone Dec 16, 2019 Desktop Mobile Checkout

Someone Tested Pattern #1: Remove Coupon Fields

In this experiment, a fully visible coupon field (A) was made less visible by turning it into a default collaped link (B). Clicking on the link caused the coupon field to appear.

Test #267 on Backstage.com by Stanley Zuo Nov 05, 2019 Mobile Checkout

Stanley Tested Pattern #99: Progress Bar On Backstage.com

A "Step X of 4" progress bar was tested against a fully visible one that was also clickable.

Test #261 on Valkexclusief.nl by Online Dialogue Sep 20, 2019 Desktop Checkout

Online Tested Pattern #111: Field Explanations On Valkexclusief.nl

In this experiment on Valk Exclusief's web site, a reason was provided for why the e-mail address is being collected. Google translation of the added text is as follows: "If your e-mail address is not yet known to us, we will ask you to add some missing information. Then you immediately benefit from our benefits such as the ValkLoyal savings program."

Test #232 on Yoast.com by Sjardo Janssen Mar 15, 2019 Desktop Mobile Checkout

Sjardo Tested Pattern #6: Customer Star Ratings On Yoast.com

In this experiment, the Yoast team replaced one of the bulleted reassurances on their checkout page ("4.9 out of 5 stars" vs "24/7 Free support"). Raising the question - is free support or high reviews valued more? - Thanks Sjardo & Meike for sharing!

Test #229 on by Jakub Linowski Mar 08, 2019 Desktop Mobile Checkout

Jakub Tested Pattern #99: Progress Bar

Test #228 on by Jakub Linowski Mar 05, 2019 Desktop Mobile Checkout

Jakub Tested Pattern #99: Progress Bar

The variation added a progress bar to one of the checkout steps for a ticket ordering site.

Test #49 on Menufy.com by Aleksandr Elesev Oct 26, 2018 Desktop Mobile Checkout

Aleksandr Tested Pattern #46: Pay Later On Menufy.com

Test #202 on Kenhub.com by Niels Hapke Oct 01, 2018 Desktop Mobile Checkout

Niels Tested Pattern #13: Centered Forms & Buttons On Kenhub.com

In this experiment, the form layout was adjusted by shifting the side benefits further down below the form.

Test #176 on Kenhub.com by Niels Hapke May 16, 2018 Desktop Mobile Checkout

Niels Tested Pattern #4: Testimonials On Kenhub.com

In this experiment, testimonials were added on a checkout screen.

Test #174 on Examine.com by Martin Wong May 13, 2018 Desktop Mobile Checkout

Martin Tested Pattern #67: Currency & Taxes On Examine.com

Test #158 on Kenhub.com by Niels Hapke Mar 11, 2018 Desktop Mobile Checkout

Niels Tested Pattern #63: Trust Seals On Kenhub.com

Test #159 on Swimsuitsforall.com by Devesh Khanal Mar 11, 2018 Desktop Checkout

Devesh Tested Pattern #63: Trust Seals On Swimsuitsforall.com

Test #151 on Mamaearth.ca by Michael Bernstein Feb 08, 2018 Desktop Checkout

Michael Tested Pattern #45: Benefit Bar On Mamaearth.ca

Test #145 on Normanrecords.com by Nathon Raine Jan 18, 2018 Desktop Checkout

Nathon Tested Pattern #1: Remove Coupon Fields On Normanrecords.com

In this test the coupon field was replaced with a small link that would bring the field back if needed. This is a more suble approach than just completely removing the coupon field. It still allows for the use of coupon fields by those customers which are truly searching for a way to enter their aquired codes.

Test #137 on Trydesignlab.com by Daniel Shapiro Dec 22, 2017 Desktop Mobile Checkout