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Test #631 on
by 
Frazer Mawson
Jan 29, 2026
Mobile
Shopping Cart
X.X%
Sales
Frazer Tested Pattern #41: Sticky Call To Action
In this experiment, the shopping cart screen displayed a floating “Checkout” button with common credit card icons that directed users to the checkout page when clicked. In the control, the button was positioned inline, further down the page. Impact on progression to checkout and total sales were measured.
Which A Or B Actually Wins? Find Out Before You Test.
Members see every test result — the winners, the flat ones, and the losers — along with exact effects and sample sizes. Use it to estimate your tests and prioritize by probability, not gut feel. Start every experiment with the odds on your side.
Test #453 on
by 
Jakub Linowski
Jan 31, 2023
Desktop
Mobile
Shopping Cart
X.X%
Sales
Jakub Tested Pattern #64: Tunnel
In this experiment, the footer was simplified with multiple elements being removed (catalog request, secondary links, and a guarantee). Additionally, a more prominent phone number was also displayed.
Test #393 on
Snocks.com
by 
Melina Hess
Jan 19, 2022
Mobile
Shopping Cart
X.X%
Sales
Melina Tested Pattern #1: Remove Coupon Fields On Snocks.com
This experiment replaced a visible coupon field with a dynamic text link that would initially hide the form field. Only after clicking the text link would the coupon form field appear. The translation from German is "Do you have a coupon code? Click here to apply". Impact on completed transactions was measured.
Test #377 on
Adoramapix.com
by Jakub Linowski
Sep 30, 2021
Desktop
Shopping Cart
X.X%
Sales
Jakub Tested Pattern #121: Free Shipping On Adoramapix.com
In this experiment, a big "free shipping" badge was added and defaulted to when available. Impact on progression to checkouts and completed sales was measured.
Test #42 on
Adoramapix.com
by 
Herman Klein
May 11, 2016
Shopping Cart
X.X%
Sales
Herman Tested Pattern #1: Remove Coupon Fields On Adoramapix.com
