Thanks to all the amazing people who shared their data
GoodUI Evidence is made possible by awesome people who believe in sharing their amazing A/B tests for others to benefit from. Share your test by reaching out to me (attach at least two screenshots) to make this project even better. We'll provide you with full credits, a link back and a dedicated mention on our 40k+ email list.




























This project now continues as GoodUI Fastforward ...
To check for what changes truly repeat we needed a more scalable platform. That's why we stopped adding tests under GoodUI Evidence and built an even more powerful platform - GoodUI Fastforward.
How do we set the strength of effects?
Here is how we color code the effects of each test to make it easier to separate the strong from the weak.
300+ conversions and a p‑value of 0.03 or smaller
100+ conversions and a p‑value of 0.25 or smaller
A p‑value higher than 0.25
100+ conversions and a p‑value of 0.25 or smaller
300+ conversions and a p‑value of 0.03 or smaller