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Test #421 on Amazon.com by Marika FranciscoMarika Francisco Jul 15, 2022 Desktop Mobile Product X.X% Sales

Marika Tested Pattern #43: Long Titles On Amazon.com

- Variant A
- Variant B

Fluke is an industrial manufacterer of measurement and calibration devices and they ran a test on their Amazon store for a series of their prodcts. Instead of using short product names, they tested longer and more descriptive ones. Impact was measured on sales.

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Test #314 on Zapimoveis.com.br by Vinicius Barros PeixotoVinicius Barros Peixoto Aug 21, 2020 Desktop Mobile Product X.X% Leads

Vinicius Tested Pattern #43: Long Titles On Zapimoveis.com.br

- Variant A
- Variant B

In this experiment, a dynamic page title was generated and added at the top of the screen. The first few words from a property description were used to dynamically generate these titles. The effect on leads was measured.