Pattern #130: Less Or More Visible Offer Pages

Pattern #130  Tested 2 timesFirst tested by José Álvarez Recently tested by Craig Kistler on Mar 26, 2026

Based on 2 Tests, Members See How Likely Version B Wins Or Loses And By How Much

LOSSES
-5
-4
-3
-2
-1
FLAT
+1
+2
+3
+4
+5
WINS

Measured by the sum of negative and positive tests.

A B
Less Or More Visible Offer Pages (Variant A) Less Or More Visible Offer Pages (Variant B)

Expected Median Effects Of B

?

Progression

(1 tests)

-

Leads

-

Signups

-

Engagement

?

Sales

(2 tests)

-

Revenue

-

Retention

-

Referrals

?

ANY PRIMARY

(2 tests)

Tested on

Tests

Pattern #130: Less Or More Visible Offer Pages
Was Tested On Kay.com by Craig Kistler

Added

Isolated

Test # 641 on Kay.com by Craig KistlerCraig Kistler Mar 26, 2026 Test link

Find Out How It Did With 2,206,246 Visitors

  • Measured by add to cart

  • Measured by completed orders

  • ?% (? successes out of ? visits)
  • ?% (? successes out of ? visits)
  • ?% (? successes out of ? visits)
  • ?% (? successes out of ? visits)
Zoom In
Less Or More Visible Offer Pages - Variant A A
Less Or More Visible Offer Pages - Variant B B
Global

A global flyout drawer was added that consolidated sale promotions into one centralized location, replacing the customary placement of promotions throughout the site.

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The Same Pattern Was Also Tested Here

Replaced

Isolated

Test # 478 on Estilomma.com by José ÁlvarezJosé Álvarez Jun 14, 2023 Test link

Find Out How It Did With 43,848 Visitors

  • Measured by completed purchases

  • ?% (? successes out of ? visits)
  • ?% (? successes out of ? visits)
Zoom In
Less Or More Visible Offer Pages - Variant A A
Less Or More Visible Offer Pages - Variant B B
Global

In this experiment, an offers page was shifted all the way down inside an expanded mobile navigation. The control showed it at the very top. The variation showed it at the bottom. (Note that  the screen shot shows an already scrolled navigation - in the initial view, users would not be able to see the discount page right away, as it required some scrolling). Impact on overall sales was measured.

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Leaks

Leak #99 from Https://booking.com   |   Oct 25, 2023 Home & Landing

Booking A/B Tests A Highly Prominent Deals Page And Possibly Rejects It

A - Apr 12, 2023
B - Apr 12, 2023 REJECTED

Booking ran a very prominent header experiment on their homepage. In this experiment they directed more traffic towards a dedicated deals page. View Leak

+0.5 Evidence

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.