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#26
JUN 2016
Giving The Best Price Issue Thumbnail
+2.6% Sales
On a Shopping Cart Page
Learn how we optimized a shopping cart with 5 variations with the use of Fewer Form Fields and 3 extra ideas you could test on your own.
#25
MAY 2016
Gradual Reassurance Issue Thumbnail
+20% Sale Starts
On a Home Page
Learn how to use the ideas of Gradual Engagement and Reassurances to score a win. Use of video was challanged with 5 interesting variations.
#24
APR 2016
Under 5 Days Of Pressure Issue Thumbnail
-4% Purchases
On a Home Page
Learn how we our sales for a deal site started off well, but then disappeared in a very narrow testing time frame (5 variations).
#23
MAR 2016
A Gradually Engaging Quiz Issue Thumbnail
-14% Signups
On a Home Page
Learn how we became skeptical of a +25% rise to Signups only to see it disappear in a retest. The test explored the idea of gradual engagement.
#22
FEB 2016
Persistence & Iteration For More Signups Issue Thumbnail
+22% Signups
On a Home Page
Learn how we increased Signups by +22% with 8 interesting variations, lots of insights and 4 test iterations.
#21
JAN 2016
Better Than A Modal Popup Issue Thumbnail
+191% Signups
On a Home Page
Learn how we increased Signups by +191% with 4 interesting variations, while challenging the modal popup.
#20
DEC 2015
Six Reassurances For Higher Sales Issue Thumbnail
+17% Paid Accounts
On a Home Page
Learn how we increased Paid Signups by +17% with 4 variations, and a really interesting reassurance based UI layout.
#19
NOV 2015
When Our First Best Wasn’t Enough Issue Thumbnail
+15% Signups
On a Signup Page
In this interesting test we had to try 3 times (and 4 variations) before finding a +15% increase to Signups. Sometimes it pays to try again.
#18
OCT 2015
Improve Now, Measure Later Issue Thumbnail
+33% Signups
On a Signup Funnel
Learn how we increased Account Signups by +33% with a full funnel redesign, while skipping A/B testing in favor of sequential analysis.
#17
SEP 2015
Best Shot For More Signups Issue Thumbnail
+15% Signups
On a Home Page
Learn how we increased Account Signups by +15% with a single best shot variation which surfaced key benefits.
#16
AUG 2015
Customer Reviews In A Sea Of Noise Issue Thumbnail
+7.8% Purchases
On a Home Page
Four customer review variations were tested to increase purchases while dealing with a low effect. Tested ideas included: Social Proof & Authenticity.
#15
JUL 2015
Failures, Retesting And 1 Winning Checkout Issue Thumbnail
+17% Purchases
On a Checkout
We wanted to see if we could lift the purchase rate even more with a series of smaller varations (including Price Illusions & Useful Calculations).
#14
JUN 2015
Some Things Need No Testing Issue Thumbnail
+58% Leads
On a Dashboard
Learn how obvious UI adjustements were separated from uncertainties that were A/B tested (using Smaller Commitments & Loss Aversion).
#13
MAY 2015
Lowest Effort First Issue Thumbnail
+25% Paid Accounts
On a Homepage
Learn about our lowest effort test yet, that made use of Recommending & Reaffirming Freedom. Sometimes all it takes is a link change.
#12
APR 2015
Better Usability, Better Business Issue Thumbnail
+24% Purchases
On a Seat Selection Page
A follow up test to Issue #11, which applied Scarcity and multiple usability improvements to a filtering UI.
#11
MAR 2015
Skeumorphic Checkout Issue Thumbnail
+34% Purchases
On a Checkout Page
This test explored skeumorphism and applied some best practices such as Urgency and One Column Layouts.
#10
FEB 2015
Finding A Winner In Thin Traffic Issue Thumbnail
+46% Purchases
On a E-Book Page
A few weeks into the test it quickly became apparent that we underestimated the traffic. Here is how we dealt with the situation.
#9
JAN 2015
Covering The Basics Issue Thumbnail
+232% Account Signups
On a Home Page
Some landing page basics were applied in this issue, along with gained success from Gradual Engagement.
#8
DEC 2014
May We Have Your Attention? Issue Thumbnail
+31% Email Signups
On a Home Page
We explored 6 amazing Transitions & ways to increase More Contrast and share with you which ones performed the best.
#7
NOV 2014
One Thing Leads To Another Issue Thumbnail
+21% Trial Signups
On a Home Page
Learn from this double page test which used Benefits, Curiosity and Smart Defaults to result in two winning ideas.
#6
OCT 2014
Closing The Checkout Gap Issue Thumbnail
+8% Revenue
On a Plan / Pricing Page
This story shows a 3 test struggle to raise revenue, while finally achieving it by merging the Plan & Checkout pages and Exposing Fields.
#5
SEP 2014
When Words & Forms Collide Issue Thumbnail
+28% Contest Signups
On a Contest Lead Page
Learn how you can apply the idea of Natural Language to help increase the effectiveness of your forms.
#4
AUG 2014
A Push Towards The Better Plan Issue Thumbnail
+48% Purchases
On Plan / Pricing Page
We show you how Anchoring & Price Illusions were applied to lift purchases of the most expensive plan.
#3
JUL 2014
Widening The Funnel Issue Thumbnail
+49% Email Signups
On a Lead Page
Learn how we used Urgency and Repeating Your Primary Action on a double page funnel test to attain a lift.
#2
JUN 2014
Third Time’s A Charm Issue Thumbnail
+12% Trial Signups
On a Home Page
Learn from how we applied three rounds of testing and various data to achieve trustworthy results. We also used Social Proof and Selling Benefits.
#1
MAY 2014
Our Very First Test Issue Thumbnail
+53% Quotes
On a Quoter Page
We show how you can apply basic form design best practices such as Fewer Form Fields, Bigger Click Areas, and Benefit Buttons.

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